DealerClick CRM vs VinSolutions

DealerClick CRM is a cloud-based lead-management product integrated with DealerClick’s dealership management modules. It is designed for independent auto, RV, and powersports dealerships, including businesses using retail, wholesale, BHPH, LHPH, leasing, or rent-to-own models. Leads can come from websites, Facebook Lead Ads, calls, walk-ins, referrals, Autotrader, Cars.com, and CarGurus. Routing can use round-robin assignment, source, vehicle interest, returning-customer status, or VIP status; assignment logs and escalation help manage leads that go unacknowledged. The CRM includes opportunity stages, conversion and win-rate analytics, tasks triggered by assignments or stage changes, and editable drip campaigns for customer outreach. It can share customer, deal, service, parts, and F&I information with DealerClick DMS. Calendar sync covers Google, Outlook, and iCal. The mobile app supports contact search, call and text logging, credit applications with e-signature capture, and inventory checks. Reports include more than fifty pre-built options, a report builder, and real-time dashboards. Pricing is on request, and the maker offers data transfer from a previous provider.

VinSolutions provides dealership software centered on an integrated CRM for customer information and sales activity across a dealership. The CRM matches and merges sales and service data into a single customer view, while dashboards and reports surface dealership metrics, goals and benchmarks. Connect CRM automates follow-ups and assigns staff tasks for targeted email and text communications. Predictive Insights uses Buying Signals to identify in-market shoppers, and GenAI creates personalized emails and texts for staff to send. Desking lets users compare deal scenarios and send proposals by text, email or print, with access to real-time rates, rebates and lender incentives. Marketing automation supports personalized campaigns using dealership data and CRM insights. Connect Mobile provides access to customer records, inventory, conversation histories and follow-up tools on iOS and Android. VinSolutions says its CRM integrates with all major DMS providers and lists integrations including Autotrader, Dealertrack DMS, Xtime and vAuto. Pricing is on request. The company offers a self-guided demo covering CRM, predictive insights with GenAI and working a deal.