DealerPeak vs MotorDesk
DealerPeak
dealerpeak.comMotorDesk
motordesk.comSide by side
| Figure | DealerPeak | MotorDesk |
|---|---|---|
| Price from | — | £79/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 12 |
| Spec score · Automotive CRM Software | 7.6 (#14) | 8.7 (#5) |
| API limits | DealerPeak says high-volume data requests or regular exports may incur infrastructure or bandwidth fees, and API access can require vendor security and compliance review. | Each business is limited to 300 requests per 60-second window and 10,000 requests per day across its API keys. |
| Founded | 1999 | LinkedIn lists MotorDesk as founded in 2021, and the maker says the product launched in June 2021 under the earlier name DealerDesk. |
| Integrations | The product page names CarWars, InteractiveTel, WhosCalling, and CallRevu as telephony integrations and says it supports DMS and F&I integrations. | Listed integrations include AutoTrader, AA Cars, CarGurus, eBay, Sage, QuickBooks, Xero, Stripe, takepayments, RingCentral, Bird messaging and major social networks. |
| Product | DealerPeak is an automotive CRM for managing customers, sales, and marketing across a single dealership or an entire dealer group. | MotorDesk is a dealership management platform for stock, advertising, communications, sales, social media and websites. |
| Support | DealerPeak describes implementation, customization, coaching, and training support, and its homepage advertises 24/7 support by chat, text, or phone. | GetApp lists email/help-desk, phone, chat, knowledge-base and FAQ support, plus live-online and webinar training. |
Plans
MotorDesk
- Free TrialFree
- Starter£79 a month
- Starter Plan£79 a month
- Growth£149 a month
- Growth Plan£149 a month
- Scale£269 a month
- Scale Plan£269 a month
- Conquer£499 a month
- Conquer Plan£499 a month
- Command£849 a month
In their own words
DealerPeak
DealerPeak is an automotive CRM for handling customer relationships, sales, and marketing at one dealership or across a dealer group. Its shared customer record lets users follow activity across stores, groups, and subgroups. Lead management gathers inquiries from walk-ins, website forms, third-party providers, and calls, including acquisition leads. Deal desking offers configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations. Teams can exchange texts, photos, and video, and monitor calls or access recordings. The iOS and Android apps cover customers, leads, inventory, and communications, and can scan driver’s licenses. DealerPeak supports DMS and F&I integrations, with CarWars, InteractiveTel, WhosCalling, and CallRevu named as telephony integrations. Its RESTful JSON API connects real-time CRM data to other applications; documentation is available upon request. A data warehouse for tools such as PowerBI, Tableau, and Google Data Studio is described as beta. Pricing is on request. The company says it began making CRM tools in 1999 and grew from an auto group in Portland, Oregon.
MotorDesk
MotorDesk is a dealership management platform that brings vehicle stock, advertising, customer communications, sales, social media and websites into one system. Stock tools include lookup by VRM or VIN, valuations, AI descriptions, vehicle checks, stock book automation and bulk editing. Dealers can publish listings to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes and Dealer Auction. Website enquiries and messages from email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads can be handled together. Sales tools cover offers, invoices, VAT and margin-scheme invoicing, online payments, and integrations certified by Sage Cloud Accounting, Intuit QuickBooks and Xero Accounting. Live chat is included in all membership plans without extra cost. The website offer includes a free domain name and SSL certificate option, plus UK-based cloud hosting. MotorDesk runs in web browsers and has apps for Android, iOS, Mac, Windows and Linux. Plans start at £79/mo, with a 30-day free trial; quick business verification is required to activate an account.