DealerPeak vs Salesforce Automotive Cloud
DealerPeak
dealerpeak.comSalesforce Automotive Cloud
salesforce.comSide by side
| Figure | DealerPeak | Salesforce Automotive Cloud |
|---|---|---|
| Price from | — | $15/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 14 |
| Spec score · Automotive CRM Software | 7.6 (#14) | 8.4 (#7) |
| Founded | 1999 | 1999 |
| Headquarters | Tempe, Arizona, United States | Salesforce’s principal executive office is Salesforce Tower, 415 Mission Street, San Francisco, California. |
| Integrations | The product page names CarWars, InteractiveTel, WhosCalling, and CallRevu as telephony integrations and says it supports DMS and F&I integrations. | Salesforce lists Agentforce, Data 360, MuleSoft, OmniStudio, Marketing Cloud and Commerce Cloud as related products for extending Automotive Cloud. |
| Product | DealerPeak is an automotive CRM for managing customers, sales, and marketing across a single dealership or an entire dealer group. | Automotive Cloud is a CRM platform that unites driver and vehicle data and supports driver, partner, and employee experiences with AI agents. |
| Security | DealerPeak’s API page says applications exchange data securely and that API access lets companies grant access while maintaining security and control; it does not specify a certification. | Salesforce says the Einstein Trust Layer helps secure business data when using generative AI in Automotive Cloud. |
| Support | DealerPeak describes implementation, customization, coaching, and training support, and its homepage advertises 24/7 support by chat, text, or phone. | The Core plan includes Premier Success Plan, and the product page invites customers to contact Salesforce for detailed pricing information. |
Plans
Salesforce Automotive Cloud
- Experience Cloud for Automotive (Customer Community Plus)$15 a month
- Experience Cloud for Automotive (Partner Community)$20 a month
- Asset Service Lifecycle Management$75 a month
- Agentforce for Automotive Cloud$150 a month
- Automotive Cloud Sales & Service Core$300 a month
- Enterprise$350 a month
- Automotive Cloud Sales & Service Advanced$500 a month
- Unlimited$525 a month
- Automotive Cloud Sales Max$700 a month
- Automotive Cloud Service Max$700 a month
In their own words
DealerPeak
DealerPeak is an automotive CRM for handling customer relationships, sales, and marketing at one dealership or across a dealer group. Its shared customer record lets users follow activity across stores, groups, and subgroups. Lead management gathers inquiries from walk-ins, website forms, third-party providers, and calls, including acquisition leads. Deal desking offers configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations. Teams can exchange texts, photos, and video, and monitor calls or access recordings. The iOS and Android apps cover customers, leads, inventory, and communications, and can scan driver’s licenses. DealerPeak supports DMS and F&I integrations, with CarWars, InteractiveTel, WhosCalling, and CallRevu named as telephony integrations. Its RESTful JSON API connects real-time CRM data to other applications; documentation is available upon request. A data warehouse for tools such as PowerBI, Tableau, and Google Data Studio is described as beta. Pricing is on request. The company says it began making CRM tools in 1999 and grew from an auto group in Portland, Oregon.
Salesforce Automotive Cloud
Salesforce Automotive Cloud has no write-up on Specifiction yet; its figures are above.