Decile vs RetentionX
Decile
decile.com
RetentionX
retentionx.comSide by side
| Figure | Decile | RetentionX |
|---|---|---|
| Price from | $900/mo | $49/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Customer Segmentation Software | 8.4 (#5) | 7.8 (#9) |
| Company | Decile is a wholly owned subsidiary of Graham Holdings Company. | RetentionX, Inc. lists its address as 411 E Wisconsin Ave #2350, Milwaukee, Wisconsin 53202, United States. |
| Integrations | The pricing page says each plan includes Shopify integration and audience activation to Meta, Google, and Klaviyo; the MCP documentation also mentions optional Klaviyo events and Recharge subscription data. | Listed integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude. |
| Product | Decile is a customer intelligence platform for e-commerce brands, combining first-party transaction data, third-party enrichment, and its Luma AI analyst. | RetentionX combines customer intelligence, identity resolution, automation, and marketing attribution in an integrated growth platform. |
| Support | Decile directs customers to [email protected] for Luma questions and issues. | Every customer receives expert onboarding and access to a library of videos and articles; Growth includes a dedicated Customer Success Manager. |
Plans
Decile
- Growth$900 a month
- Scale$1,500 a month
- EnterprisePriced on request
- Enterprise & AgencyPriced on request
In their own words
RetentionX
RetentionX is an e-commerce growth platform combining customer intelligence, identity resolution, automation, and marketing attribution. Its analytics provide KPI dashboards, cohort and lifetime-value analysis, product analytics, segmentation, profitability reporting, product margin tracking, and daily data refreshes. RX Identity joins customer touchpoints across devices and sessions into customer profiles. Data collection supports a first-party pixel, server-side tracking, and conversion APIs. Teams can automate audiences, site merchandising, and email and SMS flows; Growth adds AI predictive modeling for churn risk, product recommendations, and outcomes. Integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude, while other commerce platforms can use scheduled imports. RetentionX says its identity tools support GDPR and CCPA, consent controls, and signal anonymization. Plans cost 49.00 USD, 149.00 USD, or $249 a month, with a 30-day trial.