Default vs Plauti Deduplicate

Default is a paid platform for managing workflows, enriching records, routing leads, and scheduling meetings. Inbound automation can enrich and qualify demo submissions, route leads, show scheduling links, and add contacts to nurture sequences. Outbound workflows can use website intent signals and account research to identify whom to contact and why. Integrations include Salesforce, HubSpot, Slack, Google Calendar, Outlook Calendar, Zoom, Zapier, Snowflake, and enrichment providers such as Apollo.io, Clearbit, People Data Labs, Wiza, and Parallel. Plans allow unlimited workflow building, but workflow runs are metered and included runs roll over during the annual agreement. Enrichment calls consume credits, while website visitor identification uses three credits per identified visitor once. Growth is for go-to-market teams; Scale targets high-volume revenue organizations. Growth costs $1,250 a month billed annually, and Scale costs $3,000 a month billed annually. There is no free plan.

Plauti Deduplicate finds duplicate CRM records, groups likely matches, scores them, and applies merge rules. Teams can set exact or fuzzy matching fields and adjust weights, thresholds, synonym lists, and frequent-word exclusions for each object. Master-record and field rules determine which record remains and which values are carried over; optional AI suggestions can assist with manual merges. Groups above a configured score can merge automatically in scheduled jobs, while lower-scoring groups wait for review. Detection covers standard and custom objects, including comparisons across two object types, and Plauti says jobs can process millions of records. Salesforce options include Apex and REST APIs, Flow Actions, Apex plugins, and Plauti CLI tools. Core capabilities run in the CRM; large data processing can use Plauti Cloud or Desktop. Merges follow existing permissions and sharing rules, and audit logs record who merged what and when. The free Salesforce version is available through AppExchange; the fully powered version has a 14-day trial. The product is presented for Salesforce and Dynamics 365 teams.