Delve AI vs ICP Lens
Delve AI
delve.aiICP Lens
icplens.comSide by side
| Figure | Delve AI | ICP Lens |
|---|---|---|
| Price from | $89/mo | $79/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 3 |
| Spec score · Ideal Customer Profile Software | 9.0 (#1) | 7.7 (#10) |
| Security | The security page describes dedicated virtual private clouds, role-based access controls with two-factor authentication and audit trails, AES 256-bit encryption at rest, and TLS 1.2 in transit. | The privacy policy says account information and analysis output are stored in an encrypted database with row-level security. |
| Support | The pricing FAQ says all plans include email support and persona-update notifications through Slack or email. | Starter includes email support, Growth includes priority email support, and Agency includes a dedicated 90-minute onboarding call. |
Plans
Delve AI
- Free tierFree
- Website + Competitor Persona$89 a month
- API access add-on$99 a month
- Research Persona$99 a month
- Research Essential Bundle$317 a month
- Customer Persona$470 a month
- Marketing Essential Bundle$877 a month
- Complete Bundle$2,499 a month
In their own words
Delve AI
Delve AI provides AI marketing and market research software that generates customer, user, and employee insights from first-party and public data. Its Persona Generator builds user, buyer, competitor, and employee personas, with automatic audience segmentation. Digital twins synthesize first-party data, behavioral signals, and Voice of Customer inputs; users can query them for feedback on campaigns, products, and pricing. Synthetic Research uses AI personas modeled on users and customers for surveys, interviews, and focus groups. Marketing Advisor lists SEO Advisor, while its Social, PR, Sales, Media, Content, PPC, and Email Advisor tools are marked as coming soon. Digital twins can be accessed from Slack, and persona update notifications are available through Slack or email. The free tier includes one audience persona, one website persona based on at least three days of historical data, and 50 digital-twin chat credits. Paid plans include Research Essential Bundle at $317 a month, Marketing Essential Bundle at $877 a month, and Complete Bundle at $2,499 a month. API access is a 99 USD per month add-on enabled by request; it provides JSON persona attributes and segments but excludes sample user journeys.