Desku AI Chatbot Builder vs Sarufi
Desku AI Chatbot Builder
desku.ioSarufi
sarufi.ioSide by side
| Figure | Desku AI Chatbot Builder | Sarufi |
|---|---|---|
| Price from | $39/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · Chatbot Builders | 9.1 (#10) | 8.4 (#73) |
| Analytics | The builder includes conversation analytics for tracking chatbot performance and accuracy. | An analytics dashboard tracks conversation volume, active users, message counts and engagement trends with date filtering. |
| Company headquarters | LinkedIn lists Wilmington, Delaware as the company's headquarters. | Sarufi lists its office at SkyCity Mall, 9th Floor, Dar es Salaam, Tanzania. |
| Company legal name | The terms identify the contracting company using an unresolved placeholder for its legal entity name, so the legal name could not be verified from that page. | The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa. |
| Free plan | Yes | Yes |
| Headquarters | Wilmington, Delaware, United States | Dar es Salaam, Tanzania |
| Human handoff | The chatbot can escalate conversations to human agents and transfer them to live chat. | Live agents can take over conversations while retaining the conversation history and context. |
| Integrations | Desku lists Shopify, WooCommerce, Ecwid, Magento, Shopline, WhatsApp, Instagram, Facebook Messenger, Zapier, Slack and email via IMAP/SMTP among its integrations. | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. |
| Languages | The chatbot product page advertises multilingual support, while G2 lists German, English, French, Spanish and Swedish as supported languages. | The product page says Sarufi natively supports more than 10 African languages. |
| Privacy | Desku's privacy policy says it does not sell personal data and references GDPR and CCPA/CPRA rights, but its legal entity field remains an unfilled placeholder. | Sarufi’s privacy policy says it uses technical and organisational security measures and cautions that it cannot guarantee complete security of internet transmissions or stored information. |
| Product | Desku describes its AI Chatbot Builder as a visual, no-code tool for creating, training and deploying customer support chatbots. | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. |
| Rating on Trustpilot | 4.6 out of 5 from 38 reviews. | 3.7 out of 5 from 1 review |
| Support | GetApp lists email/help desk, knowledge base, phone, chat and 24/7 live representative support for Desku. | Sarufi says its team responds to enterprise, compliance and integration questions within one business day. |
Plans
Desku AI Chatbot Builder
- FreeFree
- Growth$39 a month
- Advance$79 a month
- Business$179 a month
- FreeFree
- Growth$39 a month
- Advance$79 a month
- Business$179 a month
In their own words
Desku AI Chatbot Builder
Desku AI Chatbot Builder combines chatbot creation with a multichannel inbox for customer conversations. A visual flow builder and AI bot generation support bot setup, while knowledge-base answers help automate responses. Conversations can be handed off to a human. Its unified social inbox includes comment management, reply automation, and team assignment.
The service runs on the web, iOS, and Android, and a mobile app is available. Pricing is freemium. The Free plan costs nothing, billed monthly, and includes 2 agents and 1 inbox. Growth costs $39 a month, billed monthly, for 6 agents. Advance costs $79 a month for 12 agents, and Business costs $179 a month for 25 agents. A 14-day trial is listed. The maker is based in Wilmington, Delaware, United States.
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.