dig vs MentionWatch
dig
dig.aiMentionWatch
mentionwatch.comSide by side
| Figure | dig | MentionWatch |
|---|---|---|
| Price from | $25/mo | $29/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · Social Media Listening Software | 9.0 (#2) | 7.5 (#57) |
| Spec score · AI Social Listening Tools | 9.0 (#2) | 7.8 (#15) |
| Free plan | Yes | No |
| Intended users | The maker identifies brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams, and public sector teams as users. | MentionWatch describes its audience as solo founders and small businesses, and its analytics page also names founders, creators, marketers, and small teams. |
| Purpose | dig is a social intelligence platform that surfaces audience reactions and narratives from social content in real time. | MentionWatch monitors social media mentions to help businesses track sentiment and protect their brand reputation. |
| Sentiment analysis | dig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions. | Its AI tags posts as positive, negative, or neutral, and users can manually adjust a post’s sentiment in the dashboard. |
| Paid from | 25 | 29 |
Plans
In their own words
MentionWatch
MentionWatch is a web service for monitoring social media mentions and analyzing sentiment to help businesses track brand reputation. Its listed networks are YouTube, Instagram, TikTok, X/Twitter, and Facebook. It can also track competitor mentions. Users can filter results by platform, sentiment, or keyword and download CSV data. Notifications include instant email alerts and webhooks for Slack, Discord, or custom integrations; alert rules can use sentiment and reach thresholds such as account impact, views, or followers. The 14-day trial includes 80 mentions, one keyword or hashtag, and three months of history. Starter costs $29 a month, billed monthly, with up to 3,000 mentions a month, three keywords or hashtags, a 24-hour scan cycle, and three months of history. It covers YouTube, Instagram, TikTok, and Twitter. Growth costs $79 a month, billed monthly, and includes up to 16,500 mentions a month, eight keywords or hashtags, and a 12-hour scan cycle, adding Facebook. Each cycle captures up to 20 latest TikTok videos and 35 latest posts on other supported platforms.