Dock vs Persana AI

Dock is a revenue enablement platform for sales, customer success, and marketing teams. Its shared sales rooms bring buyer-facing content, conversations, and next steps together in one workspace. Dock AI can create customer workspaces, slides, order forms, playbooks, and training courses. Teams can see workspace visitors, views, time spent, and actions by person, page, or asset. Order form tools support pricing proposals, approval rules, and signatures. Salesforce and HubSpot connections sync account and deal context with sales workflows; other listed integrations include Gong, Zoom, Microsoft Teams, Chorus, Fathom, Avoma, Slack, Google Drive, SharePoint, Notion, and Confluence. The Chrome extension makes Dock content, workspaces, and its AI assistant available in Gmail, LinkedIn, a CRM, or elsewhere in the browser. Dock says it is GDPR compliant and SOC 2 Type II certified. The company says external collaborators have free access and only internal team members are charged. A free plan is available; Standard is $350 a month, and Premium is $1,000 a month, billed annually. Enterprise pricing is custom.

Persana AI was a web-based go-to-market platform for prospecting and outreach, combining data, AI enrichment and CRM automation. Its site described more than 100 data providers covering contact, company, technology and funding information, alongside more than 75 buying-intent signals such as hiring, job changes, funding, website visits and keyword intent. AI research agents analyzed companies, generated personalization insights, tracked competitive information and scored leads. An integrated AI email sequencer offered scheduling and deliverability features, and listed integrations included HubSpot, Salesforce, Gmail, Instantly, Outreach, Smartlead and Lemlist. The platform also listed webhooks and an HTTP API; Growth included support for a bring-your-own API key. Its status is the key consideration: Persana says billing stopped on April 1, 2026, access ended May 1, and the platform shut down May 2. It said remaining platform data would be permanently deleted and advised customers to export data and move workflows to Rox as the team joins that company. Plans included a free option and paid plans, though the listed prices may no longer be actionable.