Donorfy vs EverTrue

Donorfy is a fundraising CRM for charities that brings supporter contact details, donation histories, event attendance and communications together. It supports campaign and event management, recurring giving, pledges, donation processing and Gift Aid claims. Charities can use online donation forms, automated receipts, donor segmentation and advanced reporting. Communication preference tools help manage contact choices, and Donorfy describes its contact management as GDPR-compliant. Listed integrations include JustGiving, Enthuse, Stripe, GoCardless, Mailchimp, Dotdigital and Eventbrite. The REST API is included in Professional for building integrations. Donorfy says it is certified to ISO 27001 and ISO 9001. Subscription support ranges from online resources and webinars to live chat, check-ins and a named Customer Success Manager. Essentials costs nothing for up to 250 constituents; a charity or work email is required. A free trial lasts up to 30 days and requires no payment information. Paid plans are billed monthly plus VAT, with prices based on constituent count. Billing uses peak monthly constituents, including archived records, rather than user count. Donorfy says it charges no fee for online donations; payment gateways may charge processing fees.

EverTrue is alumni relations software for educational institutions that need to track and communicate with alumni. Profiles can combine information about Facebook engagement, event attendance, career progress, interests and giving. Users can segment alumni with more than 80 filters, while dynamic engagement scores track interactions with Facebook pages and posts. TrueView adds career information and job changes to profiles. The product also supports event and volunteer management, with mobile access to alumni information. Named integrations include Eventbrite, Emma, Graduway, ThankView and Hustle; CRM integrations include Salesforce, Blackbaud CRM, Raiser’s Edge NXT, Workday, Peoplesoft and Jenzabar. Access is available on Android, iOS and web. EverTrue says it takes reasonable administrative and technical steps to protect personal data but cannot guarantee absolute security. It also says Google API data is not shared with AI models or used to train generalized AI or machine-learning models. Pricing is on request, and each product has its own price point. The company was founded in 2010 and is headquartered in Boston.