Dotdigital vs Klaviyo
Dotdigital
dotdigital.com
Klaviyo
klaviyo.comSide by side
| Figure | Dotdigital | Klaviyo |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 4 |
| Spec score · Marketing Automation - B2C Software | 7.7 (#11) | 8.1 (#9) |
| Spec score · Email marketing tools | 7.9 (#92) | 8.7 (#25) |
| Spec score · Marketing Automation Software | 7.8 (#64) | 8.6 (#15) |
| Spec score · Nonprofit Marketing Software | 7.7 (#13) | 8.1 (#12) |
| Spec score · Email Marketing Software | 7.8 (#118) | 8.3 (#64) |
| Spec score · Merchant Marketing Software | 7.8 (#14) | 8.3 (#4) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 1999 | 2012 |
| Free plan | No | Yes |
| Headquarters | London, United Kingdom | Boston, Massachusetts, United States |
| Landing pages | Yes | Yes |
| Native integrations | 200 | 350 |
| Audience segmentation | Yes | Yes |
Plans
Klaviyo
- FreeFree
- EmailPrice not published
- EmailPriced on request
- EnterprisePriced on request
In their own words
Dotdigital
Dotdigital has no write-up on Specifiction yet; its figures are above.
Klaviyo
Klaviyo is a web marketing platform for communicating through email, SMS, RCS, mobile push, WhatsApp, and social marketing. Its tools include email automation, audience segmentation, landing pages, A/B testing, and lead capture forms. A helpdesk adds ticket management, customer context, omnichannel support, and AI automation; Klaviyo says its Customer Agent resolves 65% of questions autonomously. The app marketplace offers more than 350 integrations, and developers can build apps and integrations with APIs, webhooks, SDKs, and warehouse syncs. The Free plan costs nothing and includes up to 250 active profiles, 500 email sends per month, $5 of mobile messages per month, and $5 of Composer usage per month. Free access can remain available indefinitely while account limits are maintained, but sending may be paused or restricted if limits are exceeded. Free users receive full email support for the first 60 days. Klaviyo states that it is SOC 2 Type II certified and provides GDPR-related data processing measures and tools, with EU and US data residency. The company was founded in 2012 and is based in Boston, Massachusetts.