Dotdigital vs Listrak
Dotdigital
dotdigital.com
Listrak
listrak.comSide by side
| Figure | Dotdigital | Listrak |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 2 |
| Spec score · Marketing Automation - B2C Software | 7.7 (#11) | 7.8 (#10) |
| Spec score · Email marketing tools | 7.9 (#92) | 8.3 (#65) |
| Spec score · Marketing Automation Software | 7.8 (#64) | 8.2 (#40) |
| Spec score · Email Marketing Software | 7.8 (#118) | 8.0 (#97) |
| Spec score · Merchant Marketing Software | 7.8 (#14) | 8.0 (#12) |
| Automation | Ready-made automation flows include welcome and birthday journeys, reminders, cart and browse abandonment triggers, back-in-stock notifications, and post-purchase journeys. | Journey Hub supports cross-channel journeys and triggered campaigns, including abandonment and replenishment messaging. |
| Channels | The platform supports campaigns across email, SMS, web, WhatsApp, social media, and other channels. | The platform supports email, SMS, MMS, RCS, push notifications, web, and social audiences. |
| Email automation | Yes | Yes |
| Headquarters | London, United Kingdom | Listrak lists its headquarters at 100 West Millport Road, Lititz, Pennsylvania 17543. |
| Integrations | Dotdigital says it has over 200 integrations; examples listed include Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365. | Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations. |
| Product | Dotdigital brings customer data, campaign tools, and cross-channel activity together in one platform. | Listrak is a cross-channel marketing platform purpose-built for retailers and ecommerce brands. |
| Security | Dotdigital says its information security management system is ISO 27001 certified and it is Cyber Essentials Plus certified. | The security policy states that platform and API communications use HTTPS with TLS 1.2 and data at rest is encrypted with AES-256. |
| Support | Customers can contact support through in-platform live chat 24/7, by phone during office hours, or by email. | Listrak lists 24/7 technical support by phone, weekday live chat, and business hours of Monday through Friday, 8:30 a.m. to 8:30 p.m. Eastern Time. |
Plans
In their own words
Dotdigital
Dotdigital has no write-up on Specifiction yet; its figures are above.
Listrak
Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.