Duel vs Kindling

Duel is a brand advocacy SaaS platform for companies organizing customers, creators, employees and other advocates into programs. Its customizable portal can present challenges and rewards such as experiences, product access, affiliate payments, vouchers and co-creation opportunities. Supported advocate groups include social creators, brand ambassadors, store associates, employees and industry professionals; Duel says programs can scale from 1,000 to 100,000 advocates. Filterable, exportable dashboards provide more than 100 metrics. The platform collects user-generated content, with AI moderation and tagging plus rights management. Social posting tracking covers TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot and Bazaarvoice; TikTok Shop is marked as coming soon. CRM connections include Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach and Braze, with an open API for other connections. A Shopify app supports order attribution and product catalogue syncing. Affiliate commissions can be sent automatically to advocates' PayPal accounts or tracked manually. Duel says it is ISO 27001 certified and GDPR compliant. Pricing is on request.

Kindling is web software for operating an advocate program across LinkedIn, X and YouTube activities. It includes program analytics and integrations with Salesforce and HubSpot. The product has three paid plans and no free plan. Self serve costs $299 a month, with unlimited advocate enrollment, plus 15% on creator payouts and $1.49 per accepted advocate per month while enrolled. Managed service costs $10,000 a month and has a six-month minimum. Enterprise costs $30,000 a month and requires a twelve-month minimum. These options cover self-service operation and two higher-priced service arrangements, each with its stated commitment. Teams can use the listed social activities to run advocacy work, review program analytics, and connect campaign information with either of the listed CRM systems. Kindling is available through the web, so the supplied platform information describes browser access rather than native desktop or mobile applications. The lowest listed monthly price is the Self serve plan, but its additional payout and enrolled-advocate charges remain part of the plan terms.