Duel vs LunchTable

Duel is a brand advocacy SaaS platform for companies organizing customers, creators, employees and other advocates into programs. Its customizable portal can present challenges and rewards such as experiences, product access, affiliate payments, vouchers and co-creation opportunities. Supported advocate groups include social creators, brand ambassadors, store associates, employees and industry professionals; Duel says programs can scale from 1,000 to 100,000 advocates. Filterable, exportable dashboards provide more than 100 metrics. The platform collects user-generated content, with AI moderation and tagging plus rights management. Social posting tracking covers TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot and Bazaarvoice; TikTok Shop is marked as coming soon. CRM connections include Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach and Braze, with an open API for other connections. A Shopify app supports order attribution and product catalogue syncing. Affiliate commissions can be sent automatically to advocates' PayPal accounts or tracked manually. Duel says it is ISO 27001 certified and GDPR compliant. Pricing is on request.

LunchTable is a web service for organizations running advocacy programs with employees, customers, fans, and other supporters. It connects advocates' activity to clicks, leads, appointments, and sales attributed to individuals. Its AI features include advocate scoring, personalized content generation, audience segmentation, and campaign recommendations. PlayMaker develops campaign strategies, adjusts campaigns in response to engagement signals, and reports reach, conversions, and earned media value. LunchTable Analytics provides predictive earned media value and engagement forecasts, ROI measurement, live dashboards, and customizable reports. The integrations page lists Instagram and TikTok as connected, while LinkedIn and X are marked as coming soon. The Sales Advocacy solution lists Salesforce, HubSpot, and LinkedIn Sales Navigator integrations. The service describes programs for sales, employee, customer, partner, campus, creator, and fan advocacy. Pricing is on request. Its terms do not guarantee that user posts will publish successfully or that scoring will be accurate. A Cincinnati Reds terms addendum describes safeguards including encryption in transit and at rest, least-privilege access, data segregation, penetration testing, and vulnerability scanning.