eesel AI for SMS vs Sarufi
eesel AI for SMS
eesel.aiSarufi
sarufi.ioSide by side
| Figure | eesel AI for SMS | Sarufi |
|---|---|---|
| Price from | $299/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 1 |
| Spec score · SMS Chatbot Software | 8.9 (#4) | 8.2 (#10) |
| Channels | Eesel lists SMS, WhatsApp, Instagram, Facebook Messenger, live chat, email, helpdesks, Slack, Teams and browser extensions as deployment channels. | One agent can be deployed across WhatsApp, SMS, USSD and an embeddable web widget. |
| Company legal name | Crunchbase identifies the legal entity as eesel, Inc. | The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa. |
| Headquarters | Middletown, Delaware, United States | Dar es Salaam, Tanzania |
| Human handoff | Teams can configure escalation by topic, confidence level, or customer request, with handoff through email or a connected helpdesk. | Live agents can take over conversations while retaining the conversation history and context. |
| Languages | The SMS agent supports more than 80 languages and can detect a customer's language and reply in it. | The product page says Sarufi natively supports more than 10 African languages. |
| Public API | Eesel publishes an OpenAPI 3.1 website API for public utility and preview endpoints, separate from private dashboard APIs. | The developer documentation covers REST endpoints for workspaces, chatbots, flows, conversations, chat, integrations, knowledge bases, analytics and MCP servers. |
| Rating on Trustpilot | 3.2 out of 5 from 1 review | 3.7 out of 5 from 1 review |
| What it does | Eesel AI deploys agents that answer customer questions, draft or resolve support tickets, and work inside existing helpdesks, chat tools and websites. | Sarufi helps businesses build, test and deploy AI-powered conversational agents for customer workflows. |
Plans
eesel AI for SMS
- FreeFree
- FreeFree
- SMS usage pricing$0.40, paid once
- Teammate$299 a month
- EnterprisePriced on request
In their own words
eesel AI for SMS
eesel AI for SMS is a web-based agent that replies to customer text messages using connected business knowledge. Named sources include Zendesk, Freshdesk, Google Drive, Notion, Confluence, websites, and Shopify. Teams can set the agent’s tone, topics, and escalation rules through a conversation, then preview responses and address knowledge gaps before launch. The agent supports more than 80 languages and can detect the customer’s language to reply accordingly. It can identify missing knowledge, draft articles for uncovered topics, and surface recurring conversation themes. Teams can set handoff rules based on topic, confidence, or customer request, with escalation through email or a connected helpdesk. A dedicated SMS number is required, and the page says any number that can receive texts can be added. The free plan is free with 100 credits; SMS usage is $0.40, with no platform fee or monthly minimum. The maker says customer data is not used to train AI models and connections are encrypted.
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.