| Price from | $79/mo | $13/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Email Marketing Software | 8.8 (#18) | 9.0 (#10) |
| Spec score · Marketing Automation Software | 8.6 (#20) | 9.3 (#2) |
| Spec score · Email marketing tools | 8.7 (#30) | 9.4 (#2) |
| A/B testing | Users can test individual emails, sequences or complete flows with A/B experiments. | A/B testing is offered for testing and optimizing email campaigns. |
| A/B testing | Yes | Yes |
| Automation | Its visual flow builder supports automated customer journeys, while broadcasts send targeted one-off newsletters. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Headquarters | Miami, Florida, United States | Atlanta, USA |
| Integrations | Official integrations include Stripe, Chargebee, Salesforce, HubSpot, Segment, Shopify, WooCommerce, Calendly, Typeform, Slack, Intercom, Mailchimp, Facebook Ads, Google Sheets and others. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Native integrations | 50 | 300 |
| Rating on Capterra | 4.9 out of 5 from 297 reviews | 4.5 out of 5 from 17,528 reviews |
| Rating on G2 | 4.7 out of 5 from 373 reviews | 4.3 out of 5 from 18,430 reviews |
| Rating on Software Advice | 4.9 out of 5 from 297 reviews | 4.5 out of 5 from 17,681 reviews |
| Rating on Trustpilot | 4.5 out of 5 from 268 reviews | 2.5 out of 5 from 1,522 reviews |
| Rating on TrustRadius | No overall score; 2 reviews and ratings | 8.4 out of 10 from 2,886 reviews and ratings |
| Security | The maker says its app runs in AWS data centers and describes firewalls, regular key rotation, third-party security reviews, and penetration testing. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
