EngageLab vs Pushwoosh
EngageLab
engagelab.com
Pushwoosh
pushwoosh.comSide by side
| Figure | EngageLab | Pushwoosh |
|---|---|---|
| Price from | $9/mo | $5/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 14 | 6 |
| Spec score · Push Notification Software | 9.3 (#1) | 8.4 (#13) |
| Spec score · Mobile Marketing Automation Software | 9.3 (#1) | 8.5 (#4) |
| Spec score · Push notification services | 9.1 (#4) | 9.2 (#3) |
| Company identity | The maker identifies itself as METAVERSE CLOUD PTE. LTD., with a Singapore address and a Hong Kong Science Park address. | The site identifies the company as Pushwoosh Inc. |
| Founded | 2011 | 2014 |
| Headquarters | Hong Kong; Singapore | Fairfax, Virginia, United States |
| Integrations | The WebPush product listing states that it supports a Shopify plugin. | Integrations include Adjust, Amplitude, Appsflyer, Mixpanel, Segment, and Shopify. |
| Security certifications | The privacy policy says EngageLab has ISO/IEC 27001, ISO/IEC 27701 and SOC 2 certifications and uses SSL, encryption and access controls. | Pushwoosh states GDPR and ePrivacy compliance, ISO 27001:2022 certification, SOC 2 Type 2 auditing, and HIPAA compliance. |
Plans
EngageLab
- Marketing AutomationPriced on request
- FreeFree
- Essentials$9 a month
- AppPushPriced on request
- CAPTCHAPriced on request
- EmailPriced on request
- EnterprisePriced on request
- LiveDeskPriced on request
- OTPPriced on request
- ProfessionalPriced on request
Pushwoosh
- Pay-as-you-goFree
- Push only$7 a month
- Omnichannel$13 a month
- Email only$5 a month
- Free pay-as-you-goFree
- Custom planPriced on request
In their own words
EngageLab
EngageLab is a multi-channel customer engagement platform for businesses seeking to manage customer interactions, conversions, and retention. Its listed products include Marketing Automation, AppPush, WebPush, OTP, Silent Auth, CAPTCHA, Email, SMS, WhatsApp Business API, and LiveDesk. Marketing Automation provides visual journey design, templates, AI content generation, customer profiles, and revenue attribution analytics. It can send through AppPush, WebPush, Email, SMS, and WhatsApp. Developer resources include native Android, iOS, Java, and Web SDKs, REST APIs, and plugins for cross-platform development tools. WebPush supports browser notifications on Windows, macOS, and Android, plus Safari on iOS, and its listing includes a Shopify plugin. Data is stored in Singapore by default, with other selectable nodes in the United States, Germany, and Hong Kong. EngageLab supports two-factor authentication through Google Authenticator; SSO activation requires contacting sales. Pricing is on request, and billing varies by product, including usage, DAU scale, MEP scale, or peak request volume. A free trial is listed.
Pushwoosh
Pushwoosh is a customer messaging and engagement platform for mobile and web audiences. It supports mobile push and in-app messages, web push, email, SMS, WhatsApp, Kakao Talk, and Telegram, with tools for segmentation, personalization, analytics, A/B testing, Journey Builder workflows, and autonomous AI optimization. All plans include full API access through a unified API for its channels, and listed integrations include Adjust, Amplitude, Appsflyer, Mixpanel, Segment, and Shopify. The free plan covers projects with up to 1,000 monthly active users and includes unlimited push notifications, unlimited in-app impressions, and 20,000 email sends monthly; extra email sends cost $1.50 per 1,000. Listed paid plans are Email only at $5.00 per month, Push only at $7.00 per month, and Omnichannel at $13.00 per month. Plans bill by monthly active users or monthly unique email recipients. Pushwoosh says setup through SDK integration, user import, and initial subscriber collection takes 2 to 10 days. It states a 99.9% uptime commitment and lists GDPR and ePrivacy compliance, ISO 27001:2022 certification, SOC 2 Type 2 auditing, and HIPAA compliance.