Epsilon COREid vs Equifax Identity Matching
Epsilon COREid
epsilon.com
Equifax Identity Matching
developer.equifax.comSide by side
| Figure | Epsilon COREid | Equifax Identity Matching |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| API | — | Yes |
| Plans published | 0 | 1 |
| Spec score · Identity Resolution Software | 7.4 (#12) | 8.0 (#7) |
| Founded | 1969 | 1899 |
| Integrations | Epsilon says COREid powers its customer data platform, which can activate audiences through owned channels such as email and SMS and paid channels such as digital media, CTV and online video. | Batch services are supported through MFT integrations, and the listed cloud environments are Snowflake and Google Cloud Platform BigQuery. |
| Purpose | COREid services provide identity resolution to recognize and reach more than 200 million U.S. consumers in a privacy-safe way. | Identity Matching identifies and links customer information across disconnected data sources, including when names or addresses vary. |
| Security | Epsilon’s privacy notice says it uses firewalls, intrusion detection software and manual security procedures to help protect data against loss, damage, unauthorized access or improper use. | Equifax says Identity Matching data undergoes encryption and tokenization to support data privacy and compliance controls. |
Plans
In their own words
Epsilon COREid
Epsilon COREid has no write-up on Specifiction yet; its figures are above.
Equifax Identity Matching
Equifax Identity Matching links customer information held in disconnected sources, including records where names or addresses differ. It assigns persistent consumer identifiers and can create consumer, household, and address keys, helping organizations form a single customer view. Equifax says it compares multiple datasets and data-element combinations, and can combine company records with consumer credit and specialty finance data. Matching and updates are described as cloud-based and near real time, with incremental key changes available through delta services. Delivery options include batch services, an online API, and cloud-native Keying as a Service in Snowflake or Google Cloud Platform BigQuery environments. Confidential Keying keeps raw personal information in a customer cloud environment. Data is encrypted and tokenized, usage is regulated by GLBA, and processes are regularly validated. OAuth 2.0 client credentials secure APIs; production access requires credentials and whitelisted IP addresses. Pricing is on request.