Epsilon COREid

Spec sheet

Purpose

COREid services provide identity resolution to recognize and reach more than 200 million U.S. consumers in a privacy-safe way.Read 8 Oct 2026 · epsilon.com

Product

COREid services provide identity resolution to recognize and reach more than 200 million U.S. consumers in a privacy-safe way.Read 4 Oct 2026 · epsilon.com

Audience

Epsilon’s identity capabilities page describes COREid as connecting individuals across paid, owned and earned channels.Read 8 Oct 2026 · epsilon.com

Integrations

Epsilon says COREid powers its customer data platform, which can activate audiences through owned channels such as email and SMS and paid channels such as digital media, CTV and online video.Read 8 Oct 2026 · epsilon.com

Security

Epsilon’s privacy notice says it uses firewalls, intrusion detection software and manual security procedures to help protect data against loss, damage, unauthorized access or improper use.Read 8 Oct 2026 · legal.epsilon.com

Privacy

Epsilon says its solutions have been built with Privacy by Design principles for more than 10 years.Read 8 Oct 2026 · epsilon.com

Founded

1969Read 28 Sep 2026 · epsilon.com

Availability

The COREid product page directs prospective customers to contact Epsilon and does not display public pricing.Read 8 Oct 2026 · epsilon.com

Channels

COREid supports personalization and performance across display, video, CTV, social, audio and in-store channels.Read 8 Oct 2026 · epsilon.com

Company history

Epsilon says it was founded in 1969.Read 4 Oct 2026 · epsilon.com

Cookie reliance

Epsilon says COREid does not rely on third-party cookies.Read 4 Oct 2026 · epsilon.com

Customer data

Epsilon says COREid can connect demographic, transactional and behavioral data across offline and online touchpoints.Read 8 Oct 2026 · epsilon.com

Data foundation

The EMEA product page says COREid is built on verified name and address data.Read 4 Oct 2026 · epsilon.com

Data network

Epsilon says publisher partnerships and continuous validation have strengthened COREid for over a decade.Read 4 Oct 2026 · epsilon.com

Getting started

Epsilon directs prospective customers to contact an expert to discuss accessing data quality and deploying identity resolution.Read 4 Oct 2026 · epsilon.com

Identity foundation

COREid is built on verified name and address data and connects interactions to a single identity.Read 8 Oct 2026 · epsilon.com

Identity matching

The product page says COREid uses AI to identify and evaluate probabilistic matches between data.Read 4 Oct 2026 · epsilon.com

Identity model

COREid connects interactions across channels and disparate systems to a single consumer identity.Read 4 Oct 2026 · epsilon.com

Measurement

COREid connects exposure to verified sales and engagement data for closed-loop attribution.Read 8 Oct 2026 · epsilon.com

Person-based matching

Epsilon describes COREid as linking disparate data to a single individual in a pseudonymized view and using AI to evaluate probabilistic matches.Read 8 Oct 2026 · epsilon.com

Profile resolution

COREid links disparate data to individuals in a pseudonymized view and fills data gaps to reduce inaccuracies and redundancies.Read 4 Oct 2026 · epsilon.com

Scale

Epsilon’s identity capabilities page says COREid provides insights on more than 255 million unique U.S. individuals.Read 8 Oct 2026 · epsilon.com

Unified profiles

COREid unifies consumer interactions across disparate systems and can augment them with Epsilon proprietary insights.Read 8 Oct 2026 · epsilon.com

Where Specifiction places it

• Identity Resolution Software#12 of 257.4