Epsilon COREid vs Hightouch
Epsilon COREid
epsilon.com
Hightouch
hightouch.comSide by side
| Figure | Epsilon COREid | Hightouch |
|---|---|---|
| Price from | — | $350/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 0 | 9 |
| Spec score · Identity Resolution Software | 7.4 (#12) | 9.2 (#1) |
| Integrations | Epsilon says COREid powers its customer data platform, which can activate audiences through owned channels such as email and SMS and paid channels such as digital media, CTV and online video. | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. |
| Product | COREid services provide identity resolution to recognize and reach more than 200 million U.S. consumers in a privacy-safe way. | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. |
| Security | Epsilon’s privacy notice says it uses firewalls, intrusion detection software and manual security procedures to help protect data against loss, damage, unauthorized access or improper use. | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
Epsilon COREid
Epsilon COREid has no write-up on Specifiction yet; its figures are above.