Epsilon COREid vs Merkury Identity Resolution
Epsilon COREid
epsilon.comMerkury Identity Resolution
merkle.comSide by side
| Figure | Epsilon COREid | Merkury Identity Resolution |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| Plans published | 0 | 0 |
| Spec score · Identity Resolution Software | 7.4 (#12) | 7.3 (#15) |
| Company history | Epsilon says it was founded in 1969. | A 2024 company profile states that Merkle was founded in 1971 and is headquartered in Columbia, Maryland, United States. |
| Identity matching | The product page says COREid uses AI to identify and evaluate probabilistic matches between data. | Merkury can identify anonymous customers with a cookieless ID, enhance the ID with person-based data, and connect IDs to platforms for targeting and analysis. |
| Integrations | Epsilon says COREid powers its customer data platform, which can activate audiences through owned channels such as email and SMS and paid channels such as digital media, CTV and online video. | Merkury ID can be used in databases and analytics environments and integrated with marketing platforms including Adobe, Salesforce, AWS, and Snowflake. |
| Purpose | COREid services provide identity resolution to recognize and reach more than 200 million U.S. consumers in a privacy-safe way. | Merkury for Enterprise is a person-based identity platform for enterprise brands that connects customer data with marketing technologies and media for targeting. |
| Security | Epsilon’s privacy notice says it uses firewalls, intrusion detection software and manual security procedures to help protect data against loss, damage, unauthorized access or improper use. | Merkle says safeguards may include firewalls, penetration testing, vulnerability scans, encryption, and restricted access to IT systems. |
In their own words
Epsilon COREid
Epsilon COREid has no write-up on Specifiction yet; its figures are above.
Merkury Identity Resolution
Merkury Identity Resolution has no write-up on Specifiction yet; its figures are above.