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Merkury Identity Resolution

Ch 236.2of 25 Identity Resolution Software
  1. 1Runs onWeb
  2. 2CostsNot stated by the maker
1 lines stated Written from the maker's own pages
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The Merkury Identity Resolution homepage

Overview

Merkury Identity Resolution is ranked #23 of 25 in identity resolution software on Specifiction. It runs on Web.

Facts

Purpose
Merkury for Enterprise gives marketers person-based identity growth and ownership, consumer data enhancement, and connections to data management systems, marketing technologies, and media for targeting.merkle.com · 4 Oct 2026
Identity unification
Merkury ID unifies known and unknown customer and prospect records, site and app visits, and consumer data into a single persistent person ID.merkle.com · 4 Oct 2026
Anonymous visitors
The platform identifies anonymous site visitors and supports personalization and retargeting through CRM and service, email, and direct mail.merkle.com · 4 Oct 2026
Integrations
Merkury ID can be used within databases and analytic environments and integrated with platforms such as Adobe, Salesforce, AWS, and Snowflake.merkle.com · 4 Oct 2026
Clean room
Merkury Clean Room supports customer insight enhancement, more relevant customer experiences, analysis and reporting of siloed data, and collaboration around customer insights.merkle.com · 4 Oct 2026
Enterprise audience
Merkle describes Merkury for Enterprise as a platform for marketers and enterprise brands seeking person-based identity, consumer data enhancement, and marketing connectivity.merkle.com · 4 Oct 2026
First-party identity
Merkle says Merkury helps companies build and own a cookieless private identity graph using first-party data to recognize, understand, and serve customers across channels in real time.merkle.com · 4 Oct 2026
Identity matching
Merkury can identify anonymous customers with a cookieless ID, enhance the ID with person-based data, and connect IDs to platforms for targeting and analysis.merkle.com · 4 Oct 2026
Snowflake availability
Merkle announced Merkury's identity resolution engine as Powered by Snowflake in June 2023.merkle.com · 4 Oct 2026
Privacy notice
Merkle's data product privacy notice says it covers U.S. identity, data, and media products, including offerings under the Merkury brand.merkle.com · 4 Oct 2026
Use restrictions
Merkury for Media platform terms prohibit using resolution data for consumer credit, insurance underwriting, employment, or tenant screening purposes.merkle.com · 4 Oct 2026
Integration listing
Merkury is available on Salesforce AppExchange for Salesforce Data Cloud for Marketing customers.merkle.com · 4 Oct 2026

Company

Headquarters
Columbia, Maryland, United Statesmerkle.com · 28 Sept 2026

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