Merkury Identity Resolution

Spec sheet

Purpose

Merkury for Enterprise is a person-based identity platform for enterprise brands that connects customer data with marketing technologies and media for targeting.Read 9 Oct 2026 · merkle.com

Integrations

Merkury ID can be used in databases and analytics environments and integrated with marketing platforms including Adobe, Salesforce, AWS, and Snowflake.Read 9 Oct 2026 · merkle.com

Security

Merkle says safeguards may include firewalls, penetration testing, vulnerability scans, encryption, and restricted access to IT systems.Read 9 Oct 2026 · merkle.com

Headquarters

Columbia, Maryland, United StatesRead 28 Sep 2026 · merkle.com

Anonymous visitors

The platform identifies anonymous site visitors and supports personalization and retargeting through CRM and service, email, and direct mail.Read 4 Oct 2026 · merkle.com

Clean room

Merkury Clean Room supports customer insight enhancement, more relevant experiences, analysis and reporting across siloed data, and collaboration around customer insights.Read 9 Oct 2026 · merkle.com

Company history

A 2024 company profile states that Merkle was founded in 1971 and is headquartered in Columbia, Maryland, United States.Read 9 Oct 2026 · merkle.com

Data location and refresh

The notice says product personal data is kept and backed up in the United States and data is updated in Merkle's systems at least every thirty days.Read 9 Oct 2026 · merkle.com

Enterprise audience

Merkle describes Merkury for Enterprise as a platform for marketers and enterprise brands seeking person-based identity, consumer data enhancement, and marketing connectivity.Read 4 Oct 2026 · merkle.com

First-party identity

Merkle says Merkury helps companies build and own a cookieless private identity graph using first-party data to recognize, understand, and serve customers across channels in real time.Read 4 Oct 2026 · merkle.com

Identity matching

Merkury can identify anonymous customers with a cookieless ID, enhance the ID with person-based data, and connect IDs to platforms for targeting and analysis.Read 4 Oct 2026 · merkle.com

Identity resolution

Merkury ID unifies known and unknown customer and prospect records, site and app visits, and consumer data into a single persistent person ID.Read 9 Oct 2026 · merkle.com

Identity services

Merkury identity offerings provide data standardization, hygiene, cleansing, and matching services, and match identity signals such as addresses, emails, and website visits.Read 9 Oct 2026 · merkle.com

Identity unification

Merkury ID unifies known and unknown customer and prospect records, site and app visits, and consumer data into a single persistent person ID.Read 4 Oct 2026 · merkle.com

Integration listing

Merkury is available on Salesforce AppExchange for Salesforce Data Cloud for Marketing customers.Read 4 Oct 2026 · merkle.com

Intended customers

Merkury for Enterprise is presented for marketers and enterprise brands seeking person-based identity growth, consumer data enhancement, and connectivity for targeting.Read 9 Oct 2026 · merkle.com

Personalization

The product can identify anonymous site visitors for personalization and retargeting through CRM and service, email, and direct mail.Read 9 Oct 2026 · merkle.com

Privacy notice

Merkle's data product privacy notice says it covers U.S. identity, data, and media products, including offerings under the Merkury brand.Read 4 Oct 2026 · merkle.com

Privacy rights

The U.S. data product notice describes consumer rights that may include access, deletion, correction, and opting out of profiling or targeted advertising, subject to applicable law.Read 9 Oct 2026 · merkle.com

Privacy roles

Merkle says it acts as a business for its proprietary data products and as a service provider when processing client-provided data on the client's instructions.Read 9 Oct 2026 · merkle.com

Privacy-compliant identity

Merkury ID combines online and offline information, privacy-compliant identifying information, and third-party and partner data into one source of truth.Read 9 Oct 2026 · merkle.com

Snowflake availability

Merkle announced Merkury's identity resolution engine as Powered by Snowflake in June 2023.Read 4 Oct 2026 · merkle.com

Support and sales

Merkle's Merkury site directs prospective customers to contact the company to discuss the platform.Read 9 Oct 2026 · merkle.com

Use restrictions

Merkury for Media platform terms prohibit using resolution data for consumer credit, insurance underwriting, employment, or tenant screening purposes.Read 4 Oct 2026 · merkle.com

Where Specifiction places it

• Identity Resolution Software#15 of 257.3