Hightouch vs Merkury Identity Resolution
Hightouch
hightouch.comMerkury Identity Resolution
merkle.comSide by side
| Figure | Hightouch | Merkury Identity Resolution |
|---|---|---|
| Price from | $350/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 9 | 0 |
| Spec score · Identity Resolution Software | 9.2 (#1) | 7.3 (#15) |
| Identity Resolution | The Composable CDP product set includes Identity Resolution for stitching customer profiles. | Merkury ID unifies known and unknown customer and prospect records, site and app visits, and consumer data into a single persistent person ID. |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Merkury ID can be used in databases and analytics environments and integrated with marketing platforms including Adobe, Salesforce, AWS, and Snowflake. |
| Security | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. | Merkle says safeguards may include firewalls, penetration testing, vulnerability scans, encryption, and restricted access to IT systems. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
Merkury Identity Resolution
Merkury Identity Resolution has no write-up on Specifiction yet; its figures are above.