Equifax Identity Matching vs Merkury Identity Resolution
Equifax Identity Matching
developer.equifax.comMerkury Identity Resolution
merkle.comSide by side
| Figure | Equifax Identity Matching | Merkury Identity Resolution |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | — |
| Plans published | 1 | 0 |
| Spec score · Identity Resolution Software | 8.0 (#7) | 7.3 (#15) |
| Headquarters | Atlanta, Georgia, United States | Columbia, Maryland, United States |
| Integrations | Batch services are supported through MFT integrations, and the listed cloud environments are Snowflake and Google Cloud Platform BigQuery. | Merkury ID can be used in databases and analytics environments and integrated with marketing platforms including Adobe, Salesforce, AWS, and Snowflake. |
| Purpose | Identity Matching identifies and links customer information across disconnected data sources, including when names or addresses vary. | Merkury for Enterprise is a person-based identity platform for enterprise brands that connects customer data with marketing technologies and media for targeting. |
| Security | Equifax says Identity Matching data undergoes encryption and tokenization to support data privacy and compliance controls. | Merkle says safeguards may include firewalls, penetration testing, vulnerability scans, encryption, and restricted access to IT systems. |
Plans
In their own words
Equifax Identity Matching
Equifax Identity Matching links customer information held in disconnected sources, including records where names or addresses differ. It assigns persistent consumer identifiers and can create consumer, household, and address keys, helping organizations form a single customer view. Equifax says it compares multiple datasets and data-element combinations, and can combine company records with consumer credit and specialty finance data. Matching and updates are described as cloud-based and near real time, with incremental key changes available through delta services. Delivery options include batch services, an online API, and cloud-native Keying as a Service in Snowflake or Google Cloud Platform BigQuery environments. Confidential Keying keeps raw personal information in a customer cloud environment. Data is encrypted and tokenized, usage is regulated by GLBA, and processes are regularly validated. OAuth 2.0 client credentials secure APIs; production access requires credentials and whitelisted IP addresses. Pricing is on request.
Merkury Identity Resolution
Merkury Identity Resolution has no write-up on Specifiction yet; its figures are above.