Equifax Identity Matching vs Semcasting Identity Graph
Equifax Identity Matching
developer.equifax.comSemcasting Identity Graph
semcasting.comSide by side
| Figure | Equifax Identity Matching | Semcasting Identity Graph |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| API | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · Identity Resolution Software | 8.0 (#7) | 7.5 (#11) |
| Founded | 1899 | 2009 |
| Headquarters | Atlanta, Georgia, United States | Semcasting lists its headquarters at 21 High Street, Suite 304, North Andover, Massachusetts 01845. |
| Integrations | Batch services are supported through MFT integrations, and the listed cloud environments are Snowflake and Google Cloud Platform BigQuery. | Semcasting lists integrations including Google Ads, LinkedIn, Meta/Instagram, Pinterest, Reddit, TikTok, LiveRamp, Roku, StackAdapt, and The Trade Desk, and says it has 40+ DSP integrations. |
| Intended users | Equifax identifies financial services, telecommunications, utilities, and other consumer service providers as suitable industries. | The product is described for enterprise brands and first-party data owners, data companies, vertical marketing platforms, direct-to-consumer retailers, healthcare organizations, and banks and lenders. |
| Purpose | Identity Matching identifies and links customer information across disconnected data sources, including when names or addresses vary. | The product connects first-party customer data into persistent identity profiles for targeting, suppression, attribution, and personalization. |
Plans
Semcasting Identity Graph
- Custom identity graphPriced on request
In their own words
Equifax Identity Matching
Equifax Identity Matching links customer information held in disconnected sources, including records where names or addresses differ. It assigns persistent consumer identifiers and can create consumer, household, and address keys, helping organizations form a single customer view. Equifax says it compares multiple datasets and data-element combinations, and can combine company records with consumer credit and specialty finance data. Matching and updates are described as cloud-based and near real time, with incremental key changes available through delta services. Delivery options include batch services, an online API, and cloud-native Keying as a Service in Snowflake or Google Cloud Platform BigQuery environments. Confidential Keying keeps raw personal information in a customer cloud environment. Data is encrypted and tokenized, usage is regulated by GLBA, and processes are regularly validated. OAuth 2.0 client credentials secure APIs; production access requires credentials and whitelisted IP addresses. Pricing is on request.
Semcasting Identity Graph
Semcasting Identity Graph has no write-up on Specifiction yet; its figures are above.