Esendex vs Textmagic
Esendex
esendex.com
Textmagic
textmagic.comSide by side
| Figure | Esendex | Textmagic |
|---|---|---|
| Price from | £54/mo | $0.05/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 9 |
| Spec score · Business Text Messaging Software | 8.3 (#7) | 8.6 (#3) |
| Spec score · Transactional SMS Software | 8.2 (#26) | 8.6 (#13) |
| Spec score · SMS Gateway Software | 8.2 (#15) | 8.5 (#11) |
| API | The multichannel API supports SMS, WhatsApp, RCS and email, with documentation and integration support. | A REST API lets developers send and manage SMS and email, work with contacts, perform lookups, and access other Textmagic functions. |
| Founded | 2001 | 2001 |
| Headquarters | Nottingham, United Kingdom | Tallinn, Estonia |
| Integrations | Listed software integration guides cover Zendesk, Goldmine and Outlook SMS integrations. | Zapier connects Textmagic with more than 7,000 applications, including Shopify, HubSpot, Google Sheets, Salesforce, Calendly, Typeform, and WooCommerce. |
| Product | Esendex offers a messaging platform and APIs for business customer communications. | Textmagic is a business messaging platform for SMS and email campaigns, automated notifications, and two-way conversations. |
| Security | Esendex says it is ISO 27001 certified and supports GDPR compliance; its UK Connect platform is also certified to Cyber Essentials and NHS DSPT. | Textmagic states that it has SOC 2 Type II certification, SSL encryption, consent records, and automatic opt-out enforcement. |
| Support | The pricing page says phone, email and chat support is free and unlimited. | The company lists email and phone support numbers for the US, UK, Australia, and Estonia. |
| Use cases | Esendex describes uses including marketing campaigns, customer service, delivery notifications, appointment reminders and internal updates. | The company describes uses including appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. |
Plans
Textmagic
- Essential$0.05 a month
- Email campaignsFree
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
- Outbound/Inbound MMS$0.08, paid once
- Texting number$10 a month
- ProfessionalPrice not published
In their own words
Textmagic
Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.
The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.