Experience CRM vs HMS Flow Guest CRM & Loyalty
Experience CRM
experiencecrm.io
HMS Flow Guest CRM & Loyalty
hmsflow.comSide by side
| Figure | Experience CRM | HMS Flow Guest CRM & Loyalty |
|---|---|---|
| Price from | — | €27.08/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · Hospitality CRM Software | 8.1 (#8) | 8.1 (#9) |
| Founded | 2013 | 2013 |
| Headquarters | Paris, France | Pamukkale University Technopark, Denizli, Türkiye |
| Integrations | Experience CRM says it is connected to 100 PMS systems and lists partners including Cloudbeds, Mews, Opera Cloud PMS, Apaleo, Medialog and SiteMinder. | The integrations page lists Mailchimp, SendGrid, Brevo, Gmail, SMTP, Netgsm and WhatsApp Business for email or SMS delivery and messaging. |
| Support | Technical support is included by email, telephone and in-product chat, with a library of customer video tutorials. | The pricing page includes 24/7 expert support and says the team helps customers get set up during the 14-day free trial. |
Plans
Experience CRM
- À la carte modulesPriced on request
- E-ReputationPriced on request
- Guest AppPriced on request
- Guest JourneyPriced on request
- MarketingPriced on request
HMS Flow Guest CRM & Loyalty
- 1 – 10 rooms€325 a year
- 11 – 20 rooms€385 a year
- 21 – 30 rooms€445 a year
- 31 – 40 rooms€505 a year
- 41 – 50 rooms€565 a year
- 51+ roomsPriced on request
In their own words
Experience CRM
Experience CRM has no write-up on Specifiction yet; its figures are above.
HMS Flow Guest CRM & Loyalty
HMS Flow Guest CRM & Loyalty is a hotel module for organizing guest profiles and encouraging direct repeat bookings. Profiles can include contact details, stay and spend history, room and rate preferences, staff notes, marketing consent, and loyalty tier. The module can automate booking confirmations, pre-arrival and in-stay messages, post-stay thanks, review requests, and occasion greetings. Hotels can configure loyalty tiers based on stays or spend, award points on eligible spend, and offer member-only rates through the booking engine. Email and SMS campaigns can target segments using factors such as nationality, stay dates, room type, spend, loyalty tier, or time since the last visit. It is listed for Android, iOS, web, and API access. Annual per-property prices start at €325 a year for 1–10 rooms and range up to €565 a year for 41–50 rooms. Properties with 51 or more rooms receive custom pricing, and listed prices exclude local taxes. A 14-day trial is offered, with 24/7 expert support included in the pricing information.