Factors.ai vs Leadinfo
Factors.ai
factors.ai
Leadinfo
leadinfo.comSide by side
| Figure | Factors.ai | Leadinfo |
|---|---|---|
| Price from | $199/mo | €69/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Visitor Identification Software | 9.0 (#1) | 7.8 (#16) |
| Spec score · Website Visitor Identification Software | 9.0 (#1) | 7.8 (#13) |
| Spec score · Website Visitor Tracking Software | 9.0 (#2) | 7.7 (#16) |
| Founded | 2019 | 2017 |
| Headquarters | Wilmington, Delaware, United States | Capelle aan den IJssel, Netherlands |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | Leadinfo lists more than 70 native integrations and says Zapier and Make connect it to thousands more tools. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | Leadinfo identifies B2B companies visiting a website using IP recognition and displays the results in an account. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.