Factors.ai vs Motiv
Factors.ai
factors.ai
Motiv
getmotiv.ioSide by side
| Figure | Factors.ai | Motiv |
|---|---|---|
| Price from | $199/mo | $179/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Marketing Attribution Software | 8.9 (#7) | 7.7 (#20) |
| Attribution | Its analytics includes funnel, event, advertising, content, SEO and multi-touch attribution analysis. | It calculates an independent ROAS from conversion data and counts each euro of revenue once across channels. |
| Headquarters | Wilmington, Delaware, United States | Amsterdam, Netherlands |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | Motiv lists integrations including Shopify, WooCommerce, HubSpot, Stripe, Mollie, Pipedrive, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Microsoft Ads. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | Motiv is a server-side conversion intelligence platform that measures conversions and reports verified ROAS across advertising channels. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Motiv
- Starter$179 a month
- Growth$499 a month
- Scale$999 a month
- EnterprisePriced on request
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.