Factors.ai vs VisiLead
Factors.ai
factors.aiVisiLead
visilead.coSide by side
| Figure | Factors.ai | VisiLead |
|---|---|---|
| Price from | $199/mo | $29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 4 |
| Spec score · Website Visitor Tracking Software | 9.0 (#2) | 7.6 (#19) |
| Attribution | Its analytics includes funnel, event, advertising, content, SEO and multi-touch attribution analysis. | It attributes identified companies to channels including Google Ads, SEO, social, email, and referrals using UTM and first-touch attribution. |
| Intended users | Factors describes its product as a demand-generation tool and presents solutions for early-stage startups, growth-stage startups, enterprises, demand-generation marketers, CMOs, and sales teams. | The site identifies B2B SaaS teams, agencies, brokers, service businesses, ecommerce, and lead-generation teams as audiences. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | VisiLead identifies B2B companies visiting a website and tracks which marketing channels drive leads and conversions. |
| Security | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. | The privacy policy says VisiLead uses technical and organizational measures to protect personal information, while noting it cannot guarantee absolute security. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.
VisiLead
VisiLead is a web tool that identifies B2B companies visiting a website and tracks which marketing channels drive leads and conversions. Visitor profiles can include company name, industry, size, location, and an intent score based on website behavior. It attributes identified companies to channels such as Google Ads, SEO, social, email, and referrals using UTM and first-touch attribution. Conversion goals can connect signups, demos, and form fills to the channel that drove them. Slack, email, and webhook alerts are listed, along with CSV export. VisiLead says setup uses a single script and takes about two minutes without a developer. Its typical identification rate is stated as 20–30% of B2B traffic, with results varying by traffic and ideal customer profile. The company says it uses publicly available business data to identify companies, while individual identification occurs through consent-based interactions. The Free plan is free and includes 10 credits, one website, and 7-day data history. Starter costs $29 a month and includes 100 monthly credits, one website, and 14-day history. Native CRM integrations for closed-deal revenue attribution are in development.