Factors.ai vs Visitor

Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.

Visitor is a web service that identifies companies behind website visits and shows what those companies viewed and how often they return. Its dashboard can display company name, location, organization details, and visit history, with filters for country, date, or activity. Page insights include URL history, visit counts, and a chronological timeline for each company; CSV export is included in Starter and Growth. The product is presented for B2B prospecting, marketing attribution, account-based targeting, content performance, partner discovery, and competitive intelligence. Installation uses an asynchronous JavaScript snippet described as under 1 KB, with no dependencies and a setup time of less than five minutes. Visitor says it filters bots, residential IPs, and mobile carrier IPs, and that typically 10–30% of B2B traffic can be identified. It identifies companies, not individual people, and says it does not collect personal data or set cookies. Its privacy description includes hashing IPs with a daily rotating salt and support for a notrack opt-out parameter. The free plan is €0 forever for 25 identified companies over the lifetime of one website. Starter is €25 a month and Growth is €199 a month.