Feedbackly vs Mopinion

Feedbackly is a customer experience platform for gathering, analyzing and acting on feedback across customer touchpoints. Its Emotional Value Index (EVI®) measures customer emotions alongside NPS and CSAT. Surveys can be distributed online or offline through SMS, email, QR codes, web popups, embedded forms and Feedbackly Terminal; additional channels include in-app, Slack, social media, iPads and tablets. Survey tools include multilingual forms, templates, behavioral targeting, automated distribution and question logic. Analytics include live results, open-text and root-cause analysis, customer and employee journey views, and EVI analysis. Feedbackly offers REST and SOAP connections, and says its Salesforce integration can trigger targeted surveys and return feedback data to accounts. The maker states that it is GDPR compliant and describes personal-data expiration and deletion tools, staff-access audit trails and subcontractor audits. An accessible survey theme is stated to comply with WCAG 2.1. Single includes 5,000 responses per year; Pro includes 20,000, and Custom has unlimited responses. Single is listed at €199 a year when billed annually, and a 14-day trial is available. There is no free plan.

Mopinion collects and analyzes user feedback across websites, apps, and email. Its form builder supports different question types, metrics, styling, and branded assets. Forms can be triggered by events or user behavior and shown on selected pages or at particular points in a user journey. Analytics use AI to categorize and summarize written feedback, visualize data, and identify trends. The platform also includes real-time analysis, automated alerts and tags, conversational feedback, and unlimited surveys, feedback, and users. Integrations include Google Analytics, Slack, Jira, Salesforce, Marketo, HubSpot, Zendesk, Intercom, and Microsoft Teams. Webhooks can post feedback data in JSON to a chosen endpoint, while the API supports custom imports and app connections. Native and web SDKs are available for Android and iOS, with options for React Native, Flutter, Cordova, and Capacitor. Mopinion says customer data is stored in the EU by default and that it is ISO 27001 certified. Pricing starts at €279/mo, with a 14-day trial and no free plan. After the trial, the feedback inbox remains active, but reports go offline until the account upgrades.