Filmo vs Mavely

Filmo is a video commerce platform for Shopify brands. It makes reels, uploaded videos, and livestreams shoppable across social channels, brand websites, and the Filmo Marketplace. Filmo synchronizes products, pricing, inventory, and orders with Shopify in real time. Brands can attach products to existing reels, publish shoppable videos, and run live shopping events. Instant Cart Links open a branded cart preloaded with selected products, allowing buyers to review products and variants and purchase in the same flow. On eligible Instagram and Facebook content, comments containing “shop” or a product keyword can trigger a direct message with an Instant Cart Link. Links can also be shared through TikTok, YouTube, Snapchat, Pinterest, WhatsApp, email, and SMS. Cross-channel sales analytics and comment-management tools are included. Filmo runs on Android, iOS, and the web. Plans start at $19.99 a month through Shopify, with a 14-day free trial.

Mavely helps creators share shoppable SmartLinks for participating brands and earn commissions from resulting sales. SmartLinks route shoppers to purchase locations while tracking clicks, conversions, sales, top products, and earnings through real-time insights. Creators can earn affiliate commissions, paid brand campaign fees, referral commissions, and monthly bonuses; the bonus program can add up to 25% on top of earnings, with up to $200,000 in monthly bonus payouts. Payouts are biweekly and paid 45 days after purchase. SmartLinks can be created through the web app, iOS or Android app, or Chrome and Safari extensions. Joining requires account signup and verification, with no fee, application, or minimum follower count. Mavely also offers dedicated account managers, creator programs, webinars, courses, and regional meetups. For brands, it provides creator discovery, campaign management, performance analytics, payments, optimization packages, and full-service campaigns. The platform was founded in 2018 and is headquartered in Chicago.