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Filmo
filmo.com.au
What it is
Filmo is a video commerce platform for Shopify brands. It makes reels, uploaded videos, and livestreams shoppable across social channels, brand websites, and the Filmo Marketplace. Filmo synchronizes products, pricing, inventory, and orders with Shopify in real time. Brands can attach products to existing reels, publish shoppable videos, and run live shopping events. Instant Cart Links open a branded cart preloaded with selected products, allowing buyers to review products and variants and purchase in the same flow. On eligible Instagram and Facebook content, comments containing “shop” or a product keyword can trigger a direct message with an Instant Cart Link. Links can also be shared through TikTok, YouTube, Snapchat, Pinterest, WhatsApp, email, and SMS. Cross-channel sales analytics and comment-management tools are included. Filmo runs on Android, iOS, and the web. Plans start at $19.99 a month through Shopify, with a 14-day free trial.
Spec sheet
- Product
- Filmo is a video commerce platform for Shopify brands that makes reels, videos, and livestreams shoppable across social channels, brand websites, and the Filmo Marketplace.Read 5 Oct 2026 · filmo.com.au
- Integrations
- Filmo’s core integration is Shopify, and its privacy policy also describes authorized connections to Meta’s Instagram and Facebook platforms.Read 5 Oct 2026 · filmo.com.au
- Security
- Filmo says it uses SSL encrypted data transmission, access controls, and secure server infrastructure to protect personal information.Read 5 Oct 2026 · filmo.com.au
- Support
- The site offers live chat, email support, and paid-plan options for priority support, one-to-one onboarding, and a Filmo account representative.Read 5 Oct 2026 · filmo.com.au
- Additional channels
- Portable Instant Cart Links can be shared through TikTok, YouTube, Snapchat, Pinterest, WhatsApp, email, and SMS.Read 5 Oct 2026 · filmo.com.au
- Analytics and moderation
- Filmo provides cross-channel sales analytics and tools to manage comments.Read 5 Oct 2026 · filmo.com.au
- Data retention
- After a seller account closes, Filmo retains account data for 30 days during which the seller may request an export, then deletes or anonymizes it subject to stated exceptions.Read 5 Oct 2026 · filmo.com.au
- Instant Cart Link
- Instant Cart Links open a branded, pre-loaded cart so buyers can review products and variants and purchase in the same flow.Read 5 Oct 2026 · filmo.com.au
- Mobile permissions
- The iOS and Android apps request camera access for live streaming and recording, storage access for video uploads, and Android SMS access for one-time-password autofill.Read 5 Oct 2026 · filmo.com.au
- Privacy and compliance
- Filmo says it is committed to the Australian Privacy Act 1988 and Australian Privacy Principles, and recognizes GDPR, UK GDPR, and CCPA where applicable.Read 5 Oct 2026 · filmo.com.au
- Shopify sync
- Filmo syncs products, pricing, inventory, and orders with Shopify in real time.Read 5 Oct 2026 · filmo.com.au
- Shoppable content
- Brands can link products to existing reels, upload shoppable videos, and run live shopping events.Read 5 Oct 2026 · filmo.com.au
- Social selling
- On eligible Instagram and Facebook content, buyers who comment “shop” or a product keyword can automatically receive an Instant Cart Link by direct message.Read 5 Oct 2026 · filmo.com.au
- Target users
- Filmo describes itself as a platform for Shopify brands seeking to turn video content into sales across channels.Read 5 Oct 2026 · filmo.com.au
Plans and prices
Starter $19.99 a month Monthly through Shopify in US dollars 14-day free trial Read 5 Oct 2026 · filmo.com.au
Growth $69.99 a month Monthly through Shopify in US dollars 1 content creator seat Read 5 Oct 2026 · filmo.com.au
Scale $149.99 a month Monthly through Shopify in US dollars 3 content creator seats Read 5 Oct 2026 · filmo.com.au
Enterprise Priced on request Monthly through Shopify in US dollars Custom content creator seats; contact sales for a tailored plan Read 5 Oct 2026 · filmo.com.au
Strong points and limits
Strong points
- Real-time Shopify product, inventory, and order sync
- Shoppable reels, videos, and livestream events
- Instant Cart Links support multiple sharing channels
- Cross-channel sales analytics and comment management
- Available on Android, iOS, and web
Limits
- No free plan
- Starter costs $19.99 a month
- Mobile apps request camera and storage access
Who it suits
Filmo suits Shopify brands that want to sell through video, livestreams, social channels, websites, and marketplace content. It is also suited to teams needing Shopify catalog synchronization and cross-channel sales tools.
Verdict
Filmo combines Shopify synchronization with shoppable video, livestream selling, and cart links that can move across many channels. The 14-day trial provides a way to evaluate it, but ongoing use requires a paid plan.
Where Specifiction places it
- Social Commerce Software#12 of 268.1
