Filmo vs Pinterest Shopping
Filmo
filmo.com.au
Pinterest Shopping
business.pinterest.comSide by side
| Figure | Filmo | Pinterest Shopping |
|---|---|---|
| Price from | $19.99/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 2 |
| Spec score · Social Commerce Software | 8.1 (#12) | 8.6 (#2) |
| Integrations | Filmo’s core integration is Shopify, and its privacy policy also describes authorized connections to Meta’s Instagram and Facebook platforms. | Pinterest lists Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce as third-party integrations for uploading products. |
| Support | The site offers live chat, email support, and paid-plan options for priority support, one-to-one onboarding, and a Filmo account representative. | Pinterest’s shopping help page directs merchants who still need help to contact Pinterest support. |
Plans
Filmo
- Starter$19.99 a month
- Growth$69.99 a month
- Scale$149.99 a month
- EnterprisePriced on request
Pinterest Shopping
- Pinterest products and organic Product PinsFree
- Pinterest ShoppingFree
In their own words
Filmo
Filmo is a video commerce platform for Shopify brands. It makes reels, uploaded videos, and livestreams shoppable across social channels, brand websites, and the Filmo Marketplace. Filmo synchronizes products, pricing, inventory, and orders with Shopify in real time. Brands can attach products to existing reels, publish shoppable videos, and run live shopping events. Instant Cart Links open a branded cart preloaded with selected products, allowing buyers to review products and variants and purchase in the same flow. On eligible Instagram and Facebook content, comments containing “shop” or a product keyword can trigger a direct message with an Instant Cart Link. Links can also be shared through TikTok, YouTube, Snapchat, Pinterest, WhatsApp, email, and SMS. Cross-channel sales analytics and comment-management tools are included. Filmo runs on Android, iOS, and the web. Plans start at $19.99 a month through Shopify, with a 14-day free trial.
Pinterest Shopping
Pinterest Shopping gives merchants a way to display products through Product Pins, which can show details such as price and availability and send shoppers to a retailer’s website. Merchants can upload catalogs to make Pins in volume, group products, and create shopping ads. Product Pins can also circulate organically on Pinterest or be featured on a merchant profile through a public board. Any business account can tag products and create Product Pins, but ads and enhanced distribution require merchant review. Checkout takes place on the merchant’s app or website, not on Pinterest. Product uploads can use integrations including Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce. Catalog feeds can be TSV, CSV, XML using RSS 2.0 or ATOM 1.0, or Google Sheets; a retail catalog can contain up to 20 million products. Catalog setup requires a business account, a claimed website, the Pinterest tag, and a site that meets merchant guidelines. Product listings are free; campaigns are paid. Pinterest Shopping is available on Android, iOS, web, and API.