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SPECIFICTION
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Firebase Analytics vs Google Analytics

Firebase Analytics

firebase.google.com

Google Analytics

marketingplatform.google.com

Side by side

FigureFirebase AnalyticsGoogle Analytics
Price from—Free
Free plan—Yes
Free trial——
Open source——
WebYes—
iOSYes—
AndroidYes—
API—Yes
Plans published13
Spec score · Funnel Analytics6.4 (#25)8.4 (#11)
Spec score · Web And Mobile Analytics Software6.4 (#27)8.3 (#14)

Plans

Firebase Analytics

  • Google AnalyticsPriced on request

Firebase Analytics pricing →

Google Analytics

  • Google AnalyticsFree
  • Google AnalyticsPriced on request
  • Analytics 360Priced on request

Google Analytics pricing →

In their own words

Firebase Analytics

Firebase Analytics has no write-up on Specifiction yet; its figures are above.

Visit firebase.google.com

Google Analytics

Google Analytics is a measurement service for tracking customer interactions across websites and apps through the customer lifecycle. It provides cross-device and cross-platform views, with reports covering acquisition, engagement, conversion, and monetization. Event tracking, funnel exploration, ecommerce tracking, conversion funnels, and cross-platform attribution are included. Built-in automation, flexible reporting, shareable reports, and machine-learning analysis support investigation and collaboration. Analytics connects with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console; Analytics 360 also lists Salesforce. The service is available free of charge for businesses of every size, with limited data retention. Analytics 360 has no listed price and is aimed at large enterprises needing advanced customization, scalable tools, higher limits, unsampled explorations, enhanced freshness, and enterprise support with service-level agreements. Supported environments include web, iOS, Android, AMP, and server.

Visit marketingplatform.google.com