Firstup vs Socxo
Firstup
firstup.ioSocxo
socxo.comSide by side
| Figure | Firstup | Socxo |
|---|---|---|
| Price from | — | $8/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 14 |
| Spec score · Social Media Advocacy Software | 8.3 (#8) | 8.8 (#3) |
| Analytics | Firstup provides engagement reports, custom dashboards, executive summaries, sentiment insights, and data export. | Dashboards report content shares, engagement, reach, conversions, goals and earned media value, including advocate-level performance. |
| Headquarters | San Francisco, California, United States | Singapore, with an office in Bengaluru, India |
| Integrations | Firstup markets integrations with Microsoft, Workday, ServiceNow, UKG Pro, ScreenCloud and other workplace systems. | The Signals page says it plugs into Salesforce, HubSpot, Dynamics, and Pipedrive, or can stand on its own. |
| Rating on Apple App Store | 3.7 out of 5 from 133 ratings. | The Socxo iOS app is rated 5.0 out of 5 from 13 ratings on Apple's India App Store. |
| Rating on G2 | 4.4 out of 5 from 206 reviews. | Socxo is rated 4.7 out of 5 from 38 reviews on the G2 seller page. |
| Rating on Gartner Peer Insights | 4.9 out of 5 from 30 ratings in Intranet Packaged Solutions. | Gartner Peer Insights shows no reviews yet for Socxo Employee Advocacy. |
| Support | Firstup lists dedicated architects, customer engineering, and support, and says sales inquiries receive a response within one business day. | The company lists product support at [email protected] and says briefing inquiries receive a reply within one business day. |
| What it does | Firstup is a cloud workforce-communications platform for personalized employee messages, engagement and journey analytics. | Socxo provides employee advocacy, social selling and internal communications software that helps organizations distribute content through employee and partner networks and measure resulting reach and engagement. |
Plans
Firstup
- Employee intranet add-onPriced on request
- EssentialPriced on request
- PremierPriced on request
- ProfessionalPriced on request
Socxo
- Socxly free tierFree
- Socxly Basic$12 a month
- Socxly Pro$29 a month
- Socxly Basic$96 a year
- Socxly Pro$279 a year
- Custom Program SupportPriced on request
- Employee advocacy foundationPriced on request
- Mature advocacy operationPriced on request
- Socxly CustomPriced on request
- Socxly Free (link your own custom domain)Price not published
In their own words
Socxo
Socxo is a product family spanning employee advocacy, branded link tools and sales intelligence. Advocacy lets employees choose approved content, add their own perspective and share it through their social profiles; sharing is opt-in and the platform does not auto-post. Its analytics cover reach, engagement, earned media value, click-through and conversion, with Google Analytics integration listed. Socxly serves marketers and personal-brand builders with branded short links, clickable social cards, CTA banners, file sharing and link measurement. Its Basic plan costs $12 a month and Pro costs $29 a month; a free option is also listed, with different usage limits. Signals is aimed at revenue teams: it reads engagement and other GTM sources, identifies buyer and account context, scores intent and routes next actions. It integrates with Salesforce, HubSpot, Dynamics and Pipedrive, or can stand alone. Listed platforms are Android, iOS, web and Windows. Advocacy has a white-label iOS and Android app; joining a program through the Socxo Android app requires an organizational invitation.