Follow Up Boss vs REALM

Follow Up Boss is a web-based real estate CRM and business hub for managing leads and follow-up. It supports automated follow-up, lead routing, property matching, lead distribution, Smart Lists, Action Plans, automatic imports, and lead-source reporting. Email marketing, marketing automation, email synchronization, and AI features are included. A mobile app is available, and calling works from web and mobile. The product connects with more than 250 lead sources, website providers, and other tools; listed examples include Zapier, Mailchimp, Gmail, Microsoft, Facebook Lead Ads, and BombBomb. Grow includes lead-source and website connections, lead distribution, Smart Lists, Action Plans, calling, texting, email, and calendar and email synchronization. Calling is an added-cost feature on Grow, while Pro and Platform include calling. Pro includes team inboxes; Platform adds teams within teams and priority support. Plans have monthly and yearly billing, and yearly billing includes two months free. The listed starting price is $58 per user per month with annual billing, and a 14-day trial is available. Plans have no contract and can be cancelled at any time. Phone and email support is available seven days a week, 8am to 8pm ET.

REALM is a real estate platform for agents, teams and brokerages that combines CRM, transaction management, compliance, e-signature, communications, marketing and EVE AI. EVE can answer leads, prepare documents, track transactions, draft follow-ups and record actions against the records it reads. Users can choose Suggest, Guided or Autopilot modes, while offers, pricing, contracts, financing, legal questions, complaints and opt-outs are routed to a human. CRM tools combine lead routing, automatic nurture and email, text and calls in one thread per client and transaction. Marketing Studio drafts and schedules listing and brand content; agent websites include lead capture and analytics. Shared Rooms let clients and other transaction parties join by link without an account, password or app. REALM lists web and browser extension access, as well as a mobile app. Integrations include Gmail, Outlook, Slack, Teams, QuickBooks, Xero, lead sources and Zapier. Listed options include REALM Sign at $15 per user per month, EVE X at $49 per seat per month and REALM AGENT at $249 per seat per month. Availability information identifies Arizona-based agents and brokerages for the platform.