Follow Up Boss vs Ruby CRM
Follow Up Boss
followupboss.comRuby CRM
rubycrm.aiSide by side
| Figure | Follow Up Boss | Ruby CRM |
|---|---|---|
| Price from | $58/mo | 150 AED/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 6 | 3 |
| Spec score · Real Estate CRM Software | 8.9 (#7) | 8.7 (#18) |
| AI features | AI features include smart summaries, suggested tasks, smart messages, and predictive lead prioritization. | Ruby AI can update lead status, schedule follow-ups, transcribe calls and send a daily recap. |
| Automated follow-up | Users can automate follow-up with Action Plans, emails, texts, and calls. | Yes |
| Founded | 2011 | 2025 |
| Lead import | Yes | Yes |
| Lead management | Features include lead distribution, Smart Lists, automatic imports, and lead-source reporting. | It brings inquiries from Bayut, PropertyFinder, Dubizzle, Skyloov, Facebook, WhatsApp and CSV into a lead system that routes them to agents. |
| Lead routing | Yes | Yes |
| Mobile app | Yes | Yes |
| Property matching | Yes | Yes |
Plans
Follow Up Boss
- Grow$69 a month
- Grow$696 a year
- Pro$499 a month
- Pro$4,992 a year
- Platform$1,000 a month
- Platform$9,996 a year
In their own words
Follow Up Boss
Follow Up Boss is a web-based real estate CRM and business hub for managing leads and follow-up. It supports automated follow-up, lead routing, property matching, lead distribution, Smart Lists, Action Plans, automatic imports, and lead-source reporting. Email marketing, marketing automation, email synchronization, and AI features are included. A mobile app is available, and calling works from web and mobile. The product connects with more than 250 lead sources, website providers, and other tools; listed examples include Zapier, Mailchimp, Gmail, Microsoft, Facebook Lead Ads, and BombBomb. Grow includes lead-source and website connections, lead distribution, Smart Lists, Action Plans, calling, texting, email, and calendar and email synchronization. Calling is an added-cost feature on Grow, while Pro and Platform include calling. Pro includes team inboxes; Platform adds teams within teams and priority support. Plans have monthly and yearly billing, and yearly billing includes two months free. The listed starting price is $58 per user per month with annual billing, and a 14-day trial is available. Plans have no contract and can be cancelled at any time. Phone and email support is available seven days a week, 8am to 8pm ET.