Folloze vs Harpoon
Folloze
folloze.comHarpoon
harpoon.digitalSide by side
| Figure | Folloze | Harpoon |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 1 |
| Spec score · Account-Based Marketing Software | 7.8 (#11) | 7.5 (#16) |
| Headquarters | Folloze, Inc. identifies its principal place of business as 1630 S Delaware St #5177, San Mateo, California 94402, USA. | Uberlândia, Minas Gerais, Brazil |
| Integrations | Folloze lists integrations including Salesforce, Marketo, Eloqua, HubSpot, 6sense, Demandbase, Outreach, and Dun & Bradstreet. | The maker lists Apollo.io, Clearbit, Driva, HubSpot, RD Station, Salesforce, Pipedrive, Zoho, Microsoft Dynamics, LinkedIn, and LinkedIn Ads; several other listed connections are marked coming soon. |
| Product | Folloze is an AI-powered platform for building, activating, and measuring personalized B2B buyer experiences. | Harpoon is a B2B Account-Based Marketing platform for identifying, engaging, and selling to target accounts. |
| Security and privacy | Folloze states that it is GDPR compliant and provides brand controls, granular permissions, and data protection; its terms say it uses security measures consistent with industry practice. | Harpoon says it stores data on AWS servers with strictly controlled access and encryption in transit and at rest, and follows ANPD guidance and Brazil’s LGPD. |
Plans
In their own words
Folloze
Folloze is an AI-powered platform for building, activating, and measuring personalized B2B buyer experiences. No-code tools support microsites, landing pages, virtual events, and deal rooms. Folloze uses first-party behavioral data to tailor messaging, content, creative, and calls to action, and can target by account, industry, role, buying stage, 6sense, or Demandbase signals. Campaigns can run across web, email, ads, LinkedIn, events, account-based marketing, and sales outreach. Dashboards report account and individual engagement, content activity, journey progress, and pipeline. The platform captures signals such as content consumed, time spent, features explored, and buying-group behavior, then routes them to sales and revenue systems. Content AI recommends material automatically; users can connect Claude, ChatGPT, Gemini, internal models, or custom agents through MCP. Listed integrations include Salesforce, Marketo, Eloqua, HubSpot, Outreach, and Dun & Bradstreet. Folloze says it is GDPR compliant and offers permissions, brand controls, and data protection. Pricing is on request.
Harpoon
Harpoon is a web-based B2B Account-Based Marketing platform for identifying, prioritizing, and engaging target accounts. Its database lists more than 75 million companies and over 100 million mapped decision makers. Search can use domain, more than 20 company filters, and more than 15 persona filters; scoring combines ideal-customer-profile fit, engagement, and purchase-intent signals. Harpoon supports account journey orchestration, personalized cadences, automated actions, tracking, real-time intent monitoring, and alerts. Campaign channels include email, LinkedIn, calls, and LinkedIn Ads, with account personalization, buying-group support, and engagement reporting. Native integrations listed are HubSpot, Salesforce, RD Station, Pipedrive, Zoho, Microsoft Dynamics, Apollo.io, and Clearbit. Constant Contact, Gmail, Outlook, Make, and Zapier are marked coming soon. The service stores data on AWS servers in the United States, uses restricted encrypted access, and follows Brazilian LGPD and ANPD guidance. Pricing varies by plan and users; subscriptions are annual, paid in 12 monthly installments, with a personalized proposal.