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Folloze

folloze.com

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Spec score 7.8 #11 of 30 in Account-Based Marketing Software

What it is

Folloze is an AI-powered platform for building, activating, and measuring personalized B2B buyer experiences. No-code tools support microsites, landing pages, virtual events, and deal rooms. Folloze uses first-party behavioral data to tailor messaging, content, creative, and calls to action, and can target by account, industry, role, buying stage, 6sense, or Demandbase signals. Campaigns can run across web, email, ads, LinkedIn, events, account-based marketing, and sales outreach. Dashboards report account and individual engagement, content activity, journey progress, and pipeline. The platform captures signals such as content consumed, time spent, features explored, and buying-group behavior, then routes them to sales and revenue systems. Content AI recommends material automatically; users can connect Claude, ChatGPT, Gemini, internal models, or custom agents through MCP. Listed integrations include Salesforce, Marketo, Eloqua, HubSpot, Outreach, and Dun & Bradstreet. Folloze says it is GDPR compliant and offers permissions, brand controls, and data protection. Pricing is on request.

Spec sheet

Purpose
Folloze helps B2B marketing teams target and convert key accounts with personalized buyer experiences.Read 5 Oct 2026 · folloze.com
Product
Folloze is an AI-powered platform for building, activating, and measuring personalized B2B buyer experiences.Read 5 Oct 2026 · folloze.com
Intended users
Folloze describes the platform for B2B marketing teams, including account-based marketing, demand generation, and sales teams.Read 5 Oct 2026 · folloze.com
Audience
Folloze describes its customers as B2B marketing teams and says it serves organizations from mid-market to global enterprise.Read 5 Oct 2026 · folloze.com
Integrations
Folloze lists integrations including Salesforce, Marketo, Eloqua, HubSpot, 6sense, Demandbase, Outreach, and Dun & Bradstreet.Read 5 Oct 2026 · folloze.com
Security
Folloze says it is GDPR compliant and offers brand controls, granular permissions, and data protection.Read 5 Oct 2026 · folloze.com
Headquarters
Folloze, Inc. identifies its principal place of business as 1630 S Delaware St #5177, San Mateo, California 94402, USA.Read 5 Oct 2026 · folloze.com
Company
Folloze says it was founded by B2B enterprise marketing, sales, and strategy executives; the page does not state a founding year or headquarters.Read 5 Oct 2026 · folloze.com
Access controls
Boards and assets can be protected with passwords, two-factor authentication, or SSO.Read 5 Oct 2026 · folloze.com
Activation
Folloze deploys personalized content across web, email, events, ABM, and sales, applying brand rules and governance.Read 5 Oct 2026 · folloze.com
Additional services
Folloze offers paid professional services such as board building, campaign setup, technical operations, strategic services, and workshops.Read 5 Oct 2026 · folloze.com
AI connectivity
Folloze says users can create content with Claude, ChatGPT, Gemini, internal models, or custom agents and deploy it through Folloze.Read 5 Oct 2026 · folloze.com
AI credit limit
A board uses 10 AI Credits the first time an AI action is performed; additional AI actions on that board do not consume more credits.Read 5 Oct 2026 · help.folloze.com
AI features
Content AI provides automatic content recommendations, and Folloze says users can connect AI tools such as Claude, ChatGPT, or Gemini through MCP.Read 5 Oct 2026 · folloze.com
Analytics
Its dashboards and reports show account and individual engagement, content activity, and journey progress.Read 5 Oct 2026 · folloze.com
Campaign creation
Folloze can create personalized microsites, campaign emails, sales emails, and ads from a brief, with no code required.Read 5 Oct 2026 · folloze.com
Company founding
The company says it was founded by B2B enterprise marketing, sales, and strategy executives but does not state a founding year on the page.Read 5 Oct 2026 · folloze.com
Engagement signals
Folloze captures account engagement such as content consumed, time spent, features explored, and buying group behavior, then routes signals to sales and revenue systems.Read 5 Oct 2026 · folloze.com
Personalization
Folloze personalizes buyer experiences by account, industry, role, and buying stage using behavioral signals and intent data.Read 5 Oct 2026 · folloze.com
Security and privacy
Folloze states that it is GDPR compliant and provides brand controls, granular permissions, and data protection; its terms say it uses security measures consistent with industry practice.Read 5 Oct 2026 · folloze.com
Support and training
Customers receive onboarding, technical setup, and hands-on support, and Folloze Academy offers free courses to customers.Read 5 Oct 2026 · folloze.com
Usage limits
A board consumes 10 AI Credits the first time an AI action is performed; additional AI actions on that board are included, and unused credits expire at the end of the credit period.Read 5 Oct 2026 · help.folloze.com

Plans and prices

Customer-specific platform account Priced on request Fees and terms are specified in the applicable Order or SOW; Folloze offers account types with varying features, user and guest counts, and fees. Account features, authorized users, guests, and fees vary by Order Read 5 Oct 2026 · folloze.com

Every Folloze plan and price →

Strong points and limits

Strong points

  • No-code buyer-experience creation
  • Personalization from behavioral and intent data
  • Campaigns across web, email, ads, and events
  • Buying-group engagement signals
  • Integrations with major marketing systems

Limits

  • Pricing is available on request
  • AI credits expire at period end
  • Professional services are paid separately

Who it suits

Folloze is designed for B2B marketing, account-based marketing, demand-generation, and sales teams. It describes customers ranging from mid-market organizations to global enterprises.

Verdict

Folloze connects personalized B2B campaign creation with engagement measurement and sales activation. Its targeting inputs, channels, integrations, and governance features support account-focused marketing programs.

Where Specifiction places it

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