Folloze vs Zymplify
Folloze
folloze.comZymplify
zymplify.comSide by side
| Figure | Folloze | Zymplify |
|---|---|---|
| Price from | — | £200/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 10 |
| Spec score · Account-Based Marketing Software | 7.8 (#11) | 7.8 (#13) |
| Activation | Folloze deploys personalized content across web, email, events, ABM, and sales, applying brand rules and governance. | The platform can trigger sales and marketing workflows, cadences, and paid media campaigns in response to live intent signals. |
| Company | Folloze says it was founded by B2B enterprise marketing, sales, and strategy executives; the page does not state a founding year or headquarters. | Zymplify is a brand owned and operated by Zymplify Limited, whose registered address is in Portstewart, Northern Ireland. |
| Headquarters | Folloze, Inc. identifies its principal place of business as 1630 S Delaware St #5177, San Mateo, California 94402, USA. | Portstewart, Northern Ireland |
| Integrations | Folloze lists integrations including Salesforce, Marketo, Eloqua, HubSpot, 6sense, Demandbase, Outreach, and Dun & Bradstreet. | The homepage names HubSpot and Salesforce as example integrations and says intent signals and contact data can be pushed to other tools. |
| Intended users | Folloze describes the platform for B2B marketing teams, including account-based marketing, demand generation, and sales teams. | The homepage presents the product for B2B sales, marketing, RevOps, and customer success teams. |
| Product | Folloze is an AI-powered platform for building, activating, and measuring personalized B2B buyer experiences. | Zymplify describes itself as an intent-driven platform that identifies in-market buyers, monitors behaviour in real time, and activates coordinated outreach. |
| Purpose | Folloze helps B2B marketing teams target and convert key accounts with personalized buyer experiences. | Zymplify identifies in-market B2B buyers, monitors their behaviour in real time, and activates coordinated outreach from one intent-driven platform. |
| Security | Folloze says it is GDPR compliant and offers brand controls, granular permissions, and data protection. | The Trust Centre lists GDPR and CPRA compliance, ISO 27001 certification with 2026 status marked pending, and independent penetration testing by NCC Group. |
Plans
Zymplify
- Marketing£200 a month
- Prospector£200 a month
- Success£200 a month
- Demand Gen£300 a month
- Sales Engagement£300 a month
- Demand Generation£600 a month
- Sales Acceleration£600 a month
- Revenue£900 a month
- Revenue Optimisation£1,000 a month
- Buyer Intent£1,300 a month
In their own words
Folloze
Folloze is an AI-powered platform for building, activating, and measuring personalized B2B buyer experiences. No-code tools support microsites, landing pages, virtual events, and deal rooms. Folloze uses first-party behavioral data to tailor messaging, content, creative, and calls to action, and can target by account, industry, role, buying stage, 6sense, or Demandbase signals. Campaigns can run across web, email, ads, LinkedIn, events, account-based marketing, and sales outreach. Dashboards report account and individual engagement, content activity, journey progress, and pipeline. The platform captures signals such as content consumed, time spent, features explored, and buying-group behavior, then routes them to sales and revenue systems. Content AI recommends material automatically; users can connect Claude, ChatGPT, Gemini, internal models, or custom agents through MCP. Listed integrations include Salesforce, Marketo, Eloqua, HubSpot, Outreach, and Dun & Bradstreet. Folloze says it is GDPR compliant and offers permissions, brand controls, and data protection. Pricing is on request.
Zymplify
Zymplify is a browser-based platform for finding B2B buyers showing purchase intent and coordinating outreach. It combines buyer intent from more than 20 sources, including account, contact, and website signals. Research Quadrant places accounts into Initial, Interested, Active, and In-Depth readiness stages; teams can also use intent spikes, contact search, lookalike audiences, and ICP, role, and firmographic filters. Live signals can trigger automated workflows, sales cadences, or paid campaigns across email, social, blogs, PPC, and LinkedIn audiences. Built-in tools include CRM functions, sales cadences, marketing automation, campaign builders, audience segmentation, and pipeline management. Prospecting includes verified contacts, direct dials, validated emails, and more than 30 filters. HubSpot and Salesforce are named integrations, and data can be sent to other tools. Zymplify reports coverage of more than 20 million companies, 209 million verified contacts, and 1.4 billion matched IPs. Plans start at £200/mo, and the homepage advertises a seven-day trial with 50 free leads. It is based in Portstewart, Northern Ireland, and lists web and extension platforms.