For-Sight vs GuestMaker
For-Sight
for-sight.com
GuestMaker
hotelinking.comSide by side
| Figure | For-Sight | GuestMaker |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 0 |
| Spec score · Hospitality CRM Software | 7.8 (#12) | 7.2 (#22) |
| Audience | The platform is designed for independent boutique hotels, destination resorts, multi-site hotel groups, and managed hotel portfolios. | GuestMaker is designed for hotel groups and supports multiple hotels and brands. |
| Founded | 2007 | 2016 |
| Guest profiles | It combines guest stays, preferences, spend, and engagement history into unified profiles and supports segmentation by behaviour, RFM, demographics, and interests. | Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review and loyalty data, with email verification and duplicate resolution. |
| Headquarters | Edinburgh, Scotland, United Kingdom | Palma, Balearic Islands, Spain |
| Integrations | For-Sight lists pre-built connectors with Opera, Mews, Guestline, and more than 30 hospitality systems, including PMS, dining, spa, loyalty, and review platforms. | The product page names Opera, Mews and Cloudbeds among 50+ PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou and Revinate. |
| Product | For-Sight is a hospitality CRM that unifies guest data, automates personalised marketing, and helps hotels drive direct bookings and repeat visits. | GuestMaker is an omnichannel hotel CRM for hotel chains and groups that connects guest data across the guest journey. |
| Security | For-Sight states that it is ISO 27001 and ISO 9001 certified and encrypts data in transit with TLS 1.2+ and at rest with AES-256. | Hotelinking says its services run in AWS EU regions in Ireland and use TLS 1.2 or higher in transit and AES-256 encryption at rest. |
| Segmentation | Hotels can segment guest profiles by behaviour, RFM, demographics, and interests. | Users can create unlimited segments with AND/OR filters using guest, booking, behavioral and revenue data. |
| Support | Its customer success offering includes a dedicated success champion, regular check-ins, strategic planning, and optional professional services for campaign creation, template design, and advanced segmentation. | Hotelinking’s location page lists a support phone number, +34 871 66 11 11, and gives its office address in Palma, Spain. |
Plans
In their own words
For-Sight
For-Sight is a web-based hospitality CRM for independent boutique hotels, destination resorts, multi-site groups, and managed portfolios. Founded in Edinburgh in 2007, it unifies guest stays, preferences, spending, and engagement into profiles that hotels can segment by behaviour, RFM, demographics, or interests. Campaign Studio provides a drag-and-drop builder, templates, and automation for email and SMS communications, including post-stay retention and win-back journeys for guests absent six or more months. The platform detects duplicate records, merges them, and tracks consent in its stated GDPR-aligned enrichment process. It connects with property-management, booking, revenue-management, and guest-experience systems; GuestRevu is an optional feedback add-on. For-Sight says implementation commonly takes four to eight weeks. Pricing depends on property size and requirements and is provided after a call.
GuestMaker
GuestMaker is a multichannel hotel CRM for unifying guest information and automating communication before, during, and after stays. It supports hotel groups managing multiple hotels and brands. Campaigns can cover booking confirmations, upsells, guest messages, review requests, and win-back activity across pre-stay, in-stay, and post-stay stages. Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review, and loyalty data, with email verification and duplicate resolution. Event-triggered workflows and a visual flow editor are included in every plan. Email tools provide drag-and-drop or HTML creation, AI assistance, audience segmentation, and campaign reports. Users can create unlimited segments with AND/OR filters based on guest, booking, behavioral, and revenue data. GuestMaker names Opera, Mews, and Cloudbeds among more than 50 PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou, and Revinate. An open REST API and webhooks connect systems and expose guest, booking, and reservation data. It is a paid web and API service with pricing on request.