For-Sight vs Loyalist
For-Sight
for-sight.comLoyalist
loyalist.comSide by side
| Figure | For-Sight | Loyalist |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Plans published | 1 | 2 |
| Spec score · Hospitality CRM Software | 7.8 (#12) | 7.6 (#17) |
| Guest profiles | It combines guest stays, preferences, spend, and engagement history into unified profiles and supports segmentation by behaviour, RFM, demographics, and interests. | Profiles can combine guest visits, order history, communications, reviews, events and delivery orders across connected systems. |
| Integrations | For-Sight lists pre-built connectors with Opera, Mews, Guestline, and more than 30 hospitality systems, including PMS, dining, spa, loyalty, and review platforms. | The integrations page lists 42 integrations across reservations, POS, events and catering, hotel PMS, reviews, membership and loyalty, payments, and analytics. |
| Marketing | The platform supports automated campaigns and personalised communications across the guest journey, including retention and win-back campaigns. | The platform supports behavior-based journeys and personalized email and SMS communication. |
| Product | For-Sight is a hospitality CRM that unifies guest data, automates personalised marketing, and helps hotels drive direct bookings and repeat visits. | Loyalist describes itself as an AI-powered CRM and marketing platform that combines guest and event data into a unified profile. |
| Segmentation | Hotels can segment guest profiles by behaviour, RFM, demographics, and interests. | Automatic tags and segments can identify behavior such as big spending, wine preference and event hosting. |
| Support | Its customer success offering includes a dedicated success champion, regular check-ins, strategic planning, and optional professional services for campaign creation, template design, and advanced segmentation. | The privacy policy links to a Loyalist Support Center and provides an email contact for privacy questions. |
Plans
In their own words
For-Sight
For-Sight is a web-based hospitality CRM for independent boutique hotels, destination resorts, multi-site groups, and managed portfolios. Founded in Edinburgh in 2007, it unifies guest stays, preferences, spending, and engagement into profiles that hotels can segment by behaviour, RFM, demographics, or interests. Campaign Studio provides a drag-and-drop builder, templates, and automation for email and SMS communications, including post-stay retention and win-back journeys for guests absent six or more months. The platform detects duplicate records, merges them, and tracks consent in its stated GDPR-aligned enrichment process. It connects with property-management, booking, revenue-management, and guest-experience systems; GuestRevu is an optional feedback add-on. For-Sight says implementation commonly takes four to eight weeks. Pricing depends on property size and requirements and is provided after a call.