Framework by NewForm vs System1 Test Your Ad
Framework by NewForm
newform.com
System1 Test Your Ad
system1group.comSide by side
| Figure | Framework by NewForm | System1 Test Your Ad |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · Creative Testing | 7.2 (#7) | 7.0 (#9) |
| Spec score · Ad Creative Testing Tools | 7.3 (#15) | 7.1 (#18) |
| Founded | 2023 | 2006 |
| Headquarters | New York, United States | London, United Kingdom |
| Purpose | Framework helps growth teams understand which creative is working, why it works, and what to make next. | Test Your Ad measures consumers’ emotional responses to predict, understand and improve advertising effectiveness. |
Plans
In their own words
Framework by NewForm
Framework by NewForm is web software for growth teams managing advertising creative. It launches creative tests, checks performance hourly, and evaluates results against KPIs to a stated 95% confidence threshold. When data is clear, it can pause underperforming creatives and scale winners. AI vision and language analysis examines ad elements and explains performance. Framework can use brand guidelines, compliance rules, performance data, competitor research, and a creative archive as context. It can turn account and competitor research into a ready-to-shoot brief or a Veo 3 prompt containing brand voice, disclaimers, and production notes. The product launches creative across Meta, TikTok, and YouTube, with Google included in cross-platform examples. It matches the same creative across platforms by visual content rather than filenames and combines performance data. NewForm says it targets advertisers running at least 20 creatives monthly and spending $50K or more per month.
System1 Test Your Ad
System1 Test Your Ad has no write-up on Specifiction yet; its figures are above.