Fresha vs Mako

Fresha is appointment-booking software available on the web, iOS, and Android. Businesses can provide booking pages for customers, manage appointments in a calendar, and collect payments. Calendar synchronization works one way. Scheduling options include group bookings and round-robin assignment, while automated reminders support appointment communication. Fresha uses a freemium model with a free plan and a 7-day trial. Its listed plans distinguish team size: Independent is for one team member, while Team supports unlimited team members. The maker, Fresha, is headquartered in London, United Kingdom. The combination of customer booking pages, scheduling modes, reminders, payment collection, and multi-platform access covers core appointment administration for businesses with different staffing levels.

Mako is a web-based system for fitness studios that combines member-retention review with customer relationship management. It is aimed at studios such as Pilates, yoga, barre and HIIT businesses. Its Pulse workflow compares recent visits and rebooking activity with a member’s usual pattern, then lets staff assign an internal follow-up. Studios can use Mako records or import compatible attendance data from CSV or Excel exports. The CRM organizes customer records, bookings, classes, memberships, invoices, payments, staff and reporting. Clients can book online, while the calendar shows services, staff availability and reminders. Mako describes Stripe payment processing and two-way Google Calendar synchronization; QuickBooks Online is marked in progress. Where enabled, customers can pay by credit card, debit card or ACH bank transfer through Stripe. Pulse has a free plan, while CRM is paid separately. CRM pricing is listed from $159/mo, with introductory offers also shown.