Fresha vs Setora
Fresha
fresha.com
Setora
setora.co.ukSide by side
| Figure | Fresha | Setora |
|---|---|---|
| Price from | $2.95/mo | £29.50/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 10 | 2 |
| Spec score · Salon and Spa Scheduling Software | 9.0 (#2) | 8.7 (#8) |
| Spec score · Barbershop Scheduling Software | 8.8 (#2) | 8.5 (#5) |
| Documentation and support | Fresha provides a searchable help center, academy lessons, email and chat support on Independent, and phone, chat and email support on Team. | The Help Centre provides setup, booking, payments, daily operations, customer-data, staff and troubleshooting guides plus support chat. |
| Headquarters | London, United Kingdom | The registered office is 61 Bridge Street, Kington, United Kingdom, HR5 3DJ. |
| Integrations | Official booking connections are available for Facebook and Instagram profiles and for Google Search and Maps through Reserve with Google. | Documented integrations include Stripe Connect for payments and Mailchimp for customer email marketing; SMS delivery uses Twilio. |
| Notable news | Fresha announced NF525 certification for its French POS software on September 10, 2026. | Setora announced on 8 September 2026 that its owner-and-staff mobile app had become available on iOS and Android, released on 1 September 2026. |
| Payments | Fresha supports online and in-person payments, tap to pay, terminals, deposits, saved cards and cancellation or no-show policies. | Setora uses Stripe Connect for online deposits and card payments, while Stripe processing is charged separately at Stripe's rate without Setora markup. |
| Rating on Apple App Store | 4.8 out of 5 from 3.9K ratings for Fresha for business | No rating overview because the app has not received enough ratings or reviews; count is not stated. |
| Rating on G2 | 4.2 out of 5 from 3 reviews | 0 out of 5 from 0 reviews |
| Rating on Google Play | 4.6 out of 5 from 8.36K reviews for Fresha for business | The listing shows 1+ downloads but no user rating or review count. |
| Rating on Trustpilot | 4.8 out of 5 from 7,267 reviews | 4.0 out of 5 from 3 reviews |
| Reporting | Reports cover sales, finance, clients, teams, occupancy, commissions, pay summaries, targets and configurable insights. | Reports cover revenue, appointments, completion, cancellations, no-shows, team performance and retention, with CSV export. |
| Scheduling | Its scheduling tools include calendars, appointments, waitlists, resources, automated messages and group appointments. | The shared calendar supports staff schedules, walk-ins, staff filters, and drag-to-reschedule. |
| Self-hosting and licence | Fresha is presented as a hosted service, with no self-hosting option or public product licence documented in the reviewed sources. | The reviewed pages describe Setora as hosted software and publish no open-source code or self-hosting option, so licence status is not stated. |
| What it does | Fresha is a cloud platform combining appointment booking, payments, point of sale, client records, marketing and staff operations for beauty, wellness and self-care businesses. | Setora is booking and management software for independent UK barbershops, salons and hair professionals, combining online booking, staff scheduling, customer records, payments, reminders and reporting. |
Plans
Fresha
- Independent$19.95 a month
- Team$14.95 a month
- Team Connect$2.95 a month
- Insights$9.95 a month
- Google Rating Boost$14.95 a month
- Smart Website$15.95 a month
- Client Loyalty$59.95 a month
- AI Concierge$99.95 a month
- Data Connector$295 a month
- EnterprisePriced on request
In their own words
Fresha
Fresha is appointment-booking software available on the web, iOS, and Android. Businesses can provide booking pages for customers, manage appointments in a calendar, and collect payments. Calendar synchronization works one way. Scheduling options include group bookings and round-robin assignment, while automated reminders support appointment communication. Fresha uses a freemium model with a free plan and a 7-day trial. Its listed plans distinguish team size: Independent is for one team member, while Team supports unlimited team members. The maker, Fresha, is headquartered in London, United Kingdom. The combination of customer booking pages, scheduling modes, reminders, payment collection, and multi-platform access covers core appointment administration for businesses with different staffing levels.