Freshmarketer vs GetResponse
Freshmarketer
freshworks.com
GetResponse
getresponse.comSide by side
| Figure | Freshmarketer | GetResponse |
|---|---|---|
| Price from | $15/mo | $1,915.58/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 10 |
| Spec score · Marketing Automation Software | 9.1 (#7) | 9.2 (#3) |
| Spec score · All-in-One Marketing Platform | 8.8 (#6) | 8.9 (#5) |
| AI capabilities | AI features include campaign assistance, lead scoring, segmentation, chatbots, and insights. | GetResponse offers AI email generation, AI campaign generation, AI-powered content tools, and AI product recommendations. |
| Audience | Freshworks describes Freshmarketer as built for sales and marketing teams and for attracting, nurturing, and converting customers. | Starter is positioned for list building and AI-powered email marketing, while Marketer is for marketers and ecommerce businesses promoting and selling across channels. |
| Automation | It provides email, WhatsApp, SMS, transactional-email, chatbot, chat-campaign, and real-time customer-journey automation. | Its marketing automation includes visual drag-and-drop workflows, web events, advanced triggering, and prebuilt templates. |
| CRM integrations | native | Listed CRM integrations include Salesforce and Microsoft Dynamics 365. |
| Email automation | Yes | Yes |
| Founded | 2010 | 1998 |
| Free plan | Yes | Yes |
| Free trial | Freshmarketer offers a fully loaded 21-day trial with no credit card required. | A 14-day free trial requires no credit card and can be canceled anytime. |
| Headquarters | San Mateo, California, USA | Gdańsk, Poland |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | GetResponse says it has 150+ integrations, including Shopify, ClearBounce, Onvocado, and FuseWP, and provides an advanced API for custom integrations. |
| Segmentation | It provides marketing, Shopify-based, WooCommerce-based, anonymous-visitor, and Facebook and Instagram audience segmentation. | Yes |
| Starting price | Paid plans start at $15 per month, billed annually. | 15.58 |
| Support | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. | Free-account support includes live chat in English and Polish, a 24/7 chatbot in all languages, and 24/7 email support in seven languages. |
Plans
GetResponse
- Starter$1,915.58 a month
- Marketer$5,948.38 a month
- Creator$6,956.58 a month
- EnterprisePriced on request
- Creator annualPrice not published
- Creator monthlyPrice not published
- Marketer annualPrice not published
- Marketer monthlyPrice not published
- Starter annualPrice not published
- Starter monthlyPrice not published
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.
GetResponse
GetResponse is a lifecycle automation platform combining email, SMS, web push, lead capture, ecommerce tools, and revenue tracking. Its AI tools generate emails and campaigns, help create content, and recommend products. Marketing automation uses visual workflows, web events, triggers, and templates; ecommerce features include promo codes, abandoned-cart reminders, and store integrations. The platform also provides landing pages, webinars, audience segmentation, and A/B testing. Its REST API can manage campaigns and newsletters, gather statistics, and manage segments. The iOS and Android app supports lists, contacts, newsletters, workflows, webinars, funnels, landing pages, and forms. GetResponse offers a free plan and a 14-day trial; paid plans are listed from $15.58/mo (annual). Free accounts have limits on webinars, messages, landing-page visits, automation, and chats. Free landing pages allow 1,000 unique visitors per month, and webinars are limited to 10 people including presenters. After the premium trial, premium features are removed unless the account is upgraded, while the free version remains available.