Freshmarketer vs Mailchimp
Freshmarketer
freshworks.com
Mailchimp
mailchimp.comSide by side
| Figure | Freshmarketer | Mailchimp |
|---|---|---|
| Price from | $15/mo | $13/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Marketing Automation Software | 9.1 (#7) | 9.3 (#2) |
| Spec score · All-in-One Marketing Platform | 8.8 (#6) | 8.8 (#7) |
| Analytics | Its reporting includes an e-commerce dashboard, email and SMS performance metrics, revenue attribution, A/B testing, heatmaps, and session replay. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| Automation | It provides email, WhatsApp, SMS, transactional-email, chatbot, chat-campaign, and real-time customer-journey automation. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | 2010 | 2001 |
| Free plan | Yes | Yes |
| Headquarters | San Mateo, California, USA | Atlanta, USA |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Security | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
| Segmentation | It provides marketing, Shopify-based, WooCommerce-based, anonymous-visitor, and Facebook and Instagram audience segmentation. | Yes |
| Support | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.