Freshmarketer vs Manago AI (formerly SALESmanago)
Freshmarketer
freshworks.comManago AI (formerly SALESmanago)
manago.aiSide by side
| Figure | Freshmarketer | Manago AI (formerly SALESmanago) |
|---|---|---|
| Price from | $15/mo | €30/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 10 |
| Spec score · Marketing Automation Software | 9.1 (#7) | 9.1 (#8) |
| Audience | Freshworks describes Freshmarketer as built for sales and marketing teams and for attracting, nurturing, and converting customers. | Manago AI says its platform is built for e-commerce and its pricing page cites use by 2,000+ growing brands. |
| Automation | It provides email, WhatsApp, SMS, transactional-email, chatbot, chat-campaign, and real-time customer-journey automation. | Marketing automation triggers cross-channel journeys when customers browse, buy, abandon carts, return, or disengage. |
| Channels | It supports email, SMS, WhatsApp, live chat, Apple Message for Business, Google Business Messages, LINE, Instagram direct messages, Facebook Messenger, and social media campaigns. | The service supports coordinated email, SMS, WhatsApp, push notifications and website engagement. |
| Founded | 2010 | LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011. |
| Free plan | Yes | No |
| Headquarters | San Mateo, California, USA | Krakow, Poland |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. |
| Security | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. | The maker lists SSO, 2FA, DDoS protection, firewalls, network segmentation, identity separation, periodic penetration tests, and vulnerability management. |
| Support | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. | Pricing materials state that every package includes 24/7 technical support, help articles, a knowledge base and Customer Success access. |
Plans
Manago AI (formerly SALESmanago)
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
- Platform · 3,000 active contacts€213 a month
- Agentic AI FlexPriced on request
- AI FlexPriced on request
- Manago AI platformPriced on request
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.
Manago AI (formerly SALESmanago)
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.